E-Buzz: Wharton@Work 10-02

Focus: Creating Value

Dear Reader,
Where does value come from? A better supply chain? Closer relationships with customers? New technology and business designs? Corporate innovation? Mergers and acquisitions? All of these can be sources of value but often don't live up to their promise. From the front end to the back end, Wharton offers knowledge and tools to help you create value and strengthen the weakest links of your value chain. Participants continually tell us their time here has been of great value in powering their careers. We invite you to click further and see for yourself!

Best regards,
Barbara Gyde [gydeb@wharton.upenn.edu]

Next month: Leading change.

Caption: "This time, I'm skipping love and looking for value."

Thought Leaders
What Makes a CRM Program Win?

What distinguishes a winning CRM program? Wharton Marketing Professor George Day, a faculty member in Wharton's Solving the CRM Challenge program, spent the last year and a half surveying more than 350 companies to find out how companies gain a competitive advantage through their customer relationship strategies. [More]

In the Classroom I
Q&A: Beating the M&A Odds

Professor Robert Holthausen, academic director of Mergers & Acquisitions, looks at the current environment for mergers and acquisitions and strategies for success. [More]

In the Classroom II
Using Discovery-Driven Planning in Business Building

Successful business building in an uncertain environment requires systematically identifying and testing your assumptions along the way. Professor Ian MacMillan, academic director of Business Building: Conceiving, Planning, and Executing Corporate Ventures, created a tool with a colleague for "discovery-driven planning." [More]

Certificate of Professional Development
Creating Value on the Razor's Edge

When Schick executive Andrew Chrostowski began looking harder at value creation, it changed the way he approached his work. [More]

The Last Word
An Educational Value Chain

We all learned the basics of supply chain management. But today "just the basics" won't keep you competitive. At Wharton, we offer short courses that help you add value to every step of your value chain. [More]

Any thoughts? Please send your comments to us. Please let us know if you don't want us to share them in future issues of Wharton@Work: E-Buzz.

Bios and more information on Wharton faculty can be found at:
http://www.wharton.upenn.edu/faculty.html

Not sure which program is right for you? Call us for a consulation. We have a knowledgeable team of course consultants who are available to answer any questions or provide more information.
1.800.255.3932, ext. 3048 (US and Canada)
215.898.1776, ext. 3048 (worldwide)
215.898.2064, attn. 3048 (fax)
execed@wharton.upenn.edu [subject: 3048] (e-mail)
http://executiveeducation.wharton.upenn.edu (Web)

Wharton Executive Education Privacy Policy

This message originated at the Aresty Institute of Executive Education, a division of the Wharton School, University of Pennsylvania.

If you prefer NOT to receive future updates such as this, please send an email to execed@wharton.upenn.edu specifying your email address and requesting removal from our marketing broadcast list for that email address.

E-Mail Addresses

We collect the e-mail addresses of those who communicate with us via e-mail and information collected from onsite visitors. The information we collect is used by us alone to contact our audience for marketing purposes. E-mail addresses are not shared with outside organizations.

If you do not wish to receive e-mails from us in the future, please let us know by sending an e-mail to us, calling us at 215.898.1776, or writing to us at 255 S. 38th Street, Philadelphia, PA 19104.6359, USA, and telling us that you do not wish to receive marketing e-mail from our organization.

Want More Wharton Knowledge?
Learn more about current research at Wharton and gain insights from business leaders by subscribing to Wharton's free Knowledge@Wharton newsletter, recently cited as the #1 online business analysis journal.

A special issue explores the implications of September 11. A few samples:
"Leadership: Managing the Unthinkable"

"Insurance: The Costs of Catastrophe"

Help Spread Knowledge
We're also happy to add interested parties to our e-mail distribution. Please feel free to forward this e-mail to a colleague or friend — or better yet, have them contact us, and we'll add them to our list for future mailings.

Of Special Interest

Wharton MBA for Executives: Earn the Wharton MBA while continuing your career. We offer the same degree and the same faculty as our top-ranked traditional MBA program, at both our West Coast site in San Francisco and at our East Coast campus in Philadelphia.
Information Receptions will be held in major U.S cities this fall and offer prospective candidates the opportunity to meet admissions staff, current students, and alumni.
In the News: The Directors' Consortium
The New York Times recently profiled the August session of the new Directors' Consortium program for members of corporate boards. Missed it? Sign up for the next session Feb. 5-7, 2003.
Preview our programs via faculty lectures: Feed your mind with a series of Wharton breakfasts that start the day with knowledge from Wharton faculty members. While the sessions are complimentary, registration is required. To register for October 15th featuring Charles Dwyer or December 10th with Professor Ian MacMillan, send us an e-mail.
Recruiting at Wharton. Discover ways your company can recruit Wharton MBAs.
Wharton Partnership: Creating Opportunities Through Alliances. For information on how corporations can become involved with Wharton, visit their website.
New This Spring!
Business Building: Conceiving, Planning, and Executing Corporate Ventures
April 13-18, 2003
Philadelphia, PA
Executive Master's in Technology Management (EMTM), jointly sponsored by Wharton and Penn Engineering, is for experienced technology professionals who want to develop their management skills and enhance their knowledge of emerging technologies. EMTM classes are held on weekends (Fridays and/or Saturdays).
Wharton and Gartner Executive Research Panel: Wharton and Gartner invite you to become a member of their Executive Research Panel, composed of professionals from around the world interested in sharing their experiences and opinions on business issues with specific attention to strategies for business growth.

Wharton Defines: Transformative Executive Education
Our Fall 2002-Spring 2003 portfolio of programs is now available. If you have not received your copy, please send us an e-mail with your mailing address. Download the pdf catalog today!