Focus on: Pharma

The pharmaceuticals industry faces the complex challenges of rapidly advancing technology, shifting regulations, and intense competition. Wharton has extensive experience in researching the industry and educating its leaders. In this issue, with the help of our faculty, we explore some of the complex challenges facing the industry — from management to marketing.

Best regards,
Barbara Gyde [barbaracg@wharton.upenn.edu]

P.S. — Next month, we'll continue our industry focus with a look at financial services. In particular, we'll explore the NASD Institute-Wharton Certificate Program for securities professionals.

Caption: "I think the dosage needs adjusting. I'm not as happy as the people in the ads."

© 2003 The New Yorker Collection from cartoonbank.com. All Rights Reserved.

In the Classroom
Critical Care Issues for Pharmaceuticals and Biotech Managers

The co-academic director of the Wharton/Windhover Program for pharmaceuticals executives discusses key challenges for the industry in orchestrating steady profits in the face of technological changes and competitive pressures. [More]

Thought Leaders
Linking Marketing to Bottom-Line Results

The pharmaceuticals industry's approach to direct-to-consumer marketing lends lessons to other industries in measuring advertising's effectiveness. [More]

Executive Development Program
An Ounce of Ethical Prevention

How did Viagra become the most-recognized brand name within a few years of its introduction? Executives at Pfizer knew they faced possible negative public reaction when this drug was under development. They called in University of Pennsylvania Medical school professor and ethicist Art Caplan to do some "ethical hacking" at the earliest marketing stages. [More]

Wharton Entrepreneurship Conference
Building Businesses in Biotech

A corporate venture leader offers insights on building businesses in biotech at the recent Wharton Entrepreneurship Conference. [More]

Wharton Postscript: the NASD Institute-Wharton Certificate Program
 Restoring Confidence in Financial Markets

Created in 1938, the National Association of Securities Dealers, or NASD, is charged with regulating the securities industry. It accomplishes this oversight through education of member firms and employees. [More]

The Last Word
Be Healthy, Wealthy, and Wise

What's good advice for individuals is also good advice for corporations. [More]

Education à la Carte
Rx: Education. Take as Directed; Repeat as Necessary.

Do you have financial headaches? Marketing malaise? Acquisition indigestion? Lethargic leadership? Wharton has a whole cabinet full of remedies for diverse business challenges. For immediate relief, take one of these upcoming courses, or check out our full listing of programs, to find the right cure:

  • Solving the CRM Challenge: Wharton faculty from marketing, operations, information systems, human resources, and legal studies give you a balanced perspective on how to make the most out of your best assets, your customers. Case studies examine the tradeoffs between customization versus variety, personalization versus privacy, efficiency versus individualized attention, and employee initiative versus organizational control.
    March 31– April 3, 2003 (Philadelphia)

  • Business Building: Conceiving, Planning, and Executing Corporate Ventures: The ability to create and grow a portfolio of new business ventures can produce strong financial growth and is essential in today's market. Led by the founder of Wharton's Advanced Management Program, Ian MacMillan, this class is structured as a workshop in which participants bring and develop a business development plan during the week. Faculty will provide feedback and offer a variety of approaches based on years of research in successful corporate ventures. Optional followup evaluation sessions will be available.
    April 13– 18, 2003 (Philadelphia)

  • Managing People: Power Through Influence: During this 3-day class, you will practice methods designed to strengthen your ability to manage people and learn new ways of thinking about your relationships with the people you manage. Selected session topics include managing people's multiple perspectives, power and politics in organizations, and human influence in organizations.
    April 13– 16, 2003 (Philadelphia)

  • Leading in Times of Turbulence and Change: Upper-middle to senior managers whose organizations already have undergone corporate restructuring or who anticipate such a change can benefit from this program, which will give them a better understanding of the change process and methods for helping their staff adjust to such changes.
    April 27– May 2, 2003 (Philadelphia)

  • Implementing Strategy: Building the right structures and processes is essential for any strategic plan to come to fruition. This 5-day program gives you a multifunctional approach to strategy implementation, including building clear and measurable incentives and learning through case studies how different strategies create different demands on an organization. Faculty will be available to give individual feedback on a business plan you bring.
    April 27– May 2, 2003 (Philadelphia)

Caption: "All I'm saying is that if God created man in his own image he was a bit of a cloner himself."

© 2003 The New Yorker Collection from cartoonbank.com. All Rights Reserved.

Any thoughts? Please send your comments to us. Please let us know if you don't want us to share them in future issues of E-Buzz.

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http://www.wharton.upenn.edu/faculty.html

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© 2003 The Wharton School, University of Pennsylvania

 

Program Preview:
The NASD Institute-Wharton Certificate Program is for corporate compliance officers and other financial services professionals. Next month, hear from Academic Director William Tyson, who helped design the multiphase curriculum.

Knowledge@Wharton links:
"Encouraging the Development of Drugs for Poor, Not Just Rich, Nations"

"In Battle to Lower Employers' Health Care Costs, Will Employees Become ‘General Contractors'?"


Of Special Interest

  • Wharton Defines: Transformative Executive Education. Our new 2003 portfolio of programs mailed in mid-January. If you have not received one, and would like to, please send us an e-mail with your snail mail address. Or download the pdf of our new catalog now.