Focus on: Wharton ROI — Return on Knowledge

We believe the right knowledge pays off and produces hard returns for the business — now and in the future. To identify and reinforce these "Returns on Insight" for companies that work with us, we utilize faculty with hands-on experience doing real deals. These are instructors like master dealmaker Stuart Diamond, who travels around the world negotiating with everyone from government leaders to banana farmers. They are professors like Dave Reibstein, who was a first draft pick when the Commissioner of Baseball assembled a dream team for marketing the sport. The returns, as one of our CFO participants reports, are both immediate and long term in shaping the organization's competitive strategy. Several of the executives in our programs have termed this: "Wharton ROI" — the combination of real experience, real insights, and programs carefully designed to maximize the returns of individuals and their organizations. We invite you to join us for a program and experience the returns firsthand!

Best regards,
Barbara Gydé
Senior Director, Executive Programs
[barbaracg@wharton.upenn.edu]

Caption: "Excuse me, sir, but what would have been the cost of mounting one of these Shakespearean extravaganzas, and did the backers ever realize any substantial return on their investment?"

© 2003 The New Yorker Collection from cartoonbank.com. All Rights Reserved.

In the Classroom I
Return on Education: "We Moved Our Business Forward"

Brad Schneider talks about how he applied the scenario-planning techniques and other tools practiced during The CFO: Becoming a Strategic Partner to advance the strategy of his company. [More]

In the Classroom II
Dealmaker

Negotiations are about knowing yourself — and the other guy — and bringing it all to bear every time you sit down to make a deal. Stuart Diamond, who teaches in Wharton's Executive Negotiation Workshop, has been at the table many times for high-profile deals. [More]

Thought Leaders I
Connecting Strategy to Finance

You say finance; I say strategy. To John Percival, they're one and the same. [More]

Thought Leaders II
 Wharton Professor Goes to Bat for Baseball

A dream team of marketing pros — including Wharton's David Reibstein — are on deck to get baseball out of its slump. [More]

The Last Word
Cumulative Returns

Like everyone in business today, we're taking a hard look at ROI. What are the returns on management education? [More]

Caption: "But is showing you this toy and telling about it the whole story? Let's take a look at its sales record, as illustrated by this chart, which compares it to other toys in its price range."

© 2003 The New Yorker Collection from cartoonbank.com. All Rights Reserved.

Any comments or suggestions? Please send us your thoughts at barbaracg@wharton.upenn.edu. We want to make every effort to respect your confidence, so please let us know if you don't want us to share them in future issues of E-Buzz.

Bios and more information on Wharton faculty can be found at:
http://www.wharton.upenn.edu/faculty.html

We have a team of course consultants who are available to answer any questions or provide more information about our programs. Please call:
1.800.255.3932, ext. 3150 (U.S. and Canada)
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Wharton Executive Education is committed to developing and providing executive education that works, and we welcome your suggestions for new programs or any other ideas.

 

© 2003 The Wharton School, University of Pennsylvania

 

New Program Preview
Strategic Growth for the Service Function
August 4-7, 2003

Knowledge@Wharton links:
"Want To Study Accounting or Medieval History? Chances Are Your Employer Will Foot the Bill"

"Post-Enron Pension Reform Aims To Educate — and Protect — Employees"


Of Special Interest