From conducting some of the first rigorous studies to analyze the impact of advertising, to creating tools for designing new products and services based on customer preferences, to analyzing the impact of pricing decisions, Wharton has led the way in applying rigorous statistical and modeling methods to the billion-dollar decisions of marketing. These research strengths are reflected in a wide range of Wharton executive education programs in marketing — on topics from marketing metrics to pricing to competitive marketing strategy.

"This is a department that focuses on translating state-of-the-art, cutting-edge research into decision tools that managers can use to make better decisions," said Stephen Hoch, chairman of the Marketing Department and director of the Jay H. Baker Retailing Initiative, in a recent article in The Wharton Alumni Magazine.

The rise of data from scanners and others sources has created new opportunities to look inside the decision processes of customers. But unlocking these insights requires the right analytic tools and creative methods. "With the use of scanner data and the use of great analytics, marketing today is much more a science than an art. The strength of this department now is in this use of analytics," said David Reibstein, professor of marketing.

For more on the pioneering leadership and depth and breadth of the Wharton Marketing Department, see the full story story in the Wharton Alumni Magazine celebrating the department's 100-year anniversary.

• Wharton Marketing Department
  
  
• Wharton Marketing Programs

• Wharton Executive Education
  
  
• The Wharton School

This month's articles:

• Wharton Fellows
  Organizational architect Lars Kolind discusses the power of matching design to the purpose of the organization.
  
  
• Thought Leaders
  Wharton's Marketing Department has combined science and art to become the most published and cited marketing department in the world.
  
  
• In the Classroom
  Alliances are hot again, and Wharton executive education can help increase the chances of success.
  
  
• Wharton School Publishing
  People are at the heart of great design, according to the authors of a new book, The Design of Things To Come.
  
  
• Conferences
  Wharton will sponsor the World Business Forum and World Negotiations Forum.