Focus on: New Programs

Innovation has been central to the Wharton School since we introduced business education 125 years ago. Executive education at Wharton is no exception. We continue to create new programs by examining the intersection of emerging business challenges and pathbreaking knowledge developed by faculty and other experts. We are closing the loop between the creation of new knowledge and its translation into practice.

In this issue, we highlight several new programs, including the insights of former P&G innovation leader, Larry Huston, who is teaching in a new innovation program; new work by Richard Shell and Mario Moussa featured in a new program on strategic persuasion; and the pioneering Wharton Fellows program examining disruptive change with programs in China and Silicon Valley. We also examine a new book on entrepreneurial marketing, as well as a few upcoming programs that can help you bring the latest knowledge in business to your own work.

Sincerely,

Michael McTigue
Director, Marketing Communications

I know so much, that I don't know where to begin.

© The New Yorker Collection 1987 James Stevenson from cartoonbank.com. All Rights Reserved.

Thought Leaders
Innovation: Connecting What's Needed With What's Possible

From where do breakthrough innovations originate? Not only from watching consumers. or mining the lab. They are found at the intersection of the two, said Larry Huston, innovation pioneer at Procter & Gamble, who will teach in Wharton's new Full-Spectrum Innovation program. More

In the Classroom
Beyond Negotiations: The Art and Science of Strategic Persuasion

Companies succeed by selling products and services.  People at work succeed by selling their ideas—through persuasion.  Negotiations master Professor G. Richard Shell and organizational change specialist Mario Moussa combine their expertise to explore the art and science of persuasion in a new program and forthcoming book. More

Senior Management
Wharton Fellows Lifelong Learning Network

Wharton Fellows returned to Philadelphia for a Master Class in February on "Doing Business in an Evolving World." As senior executives in this unique and pioneering program found out, the world will never be the same. More

Wharton School Publishing
Marketing That Works: The Power of Entrepreneurial Marketing

A new book by Wharton Professor Leonard Lodish and colleagues, based on their work in Wharton's legendary Entrepreneurial Marketing classes, offers insights on Marketing That Works. More

Education à la Carte
Putting Knowledge Into Action

While Wharton is an incubator for new programs, every executive program undergoes change and refinement with every class. These programs are adjusted based on feedback from participants as well as new insights on theory and practice from a faculty that is at the forefront of advancing knowledge. Among the upcoming programs that can offer you new knowledge are:

MAY 2007

• Executive Development Program
  May 6–18
  
  
• Finance and Accounting for the Non-Financial Manager
  May 7–11
  
  
• Marketing Metrics: Linking Marketing to Financial Consequences
  May 13–17
  
  
• Financial Management for Nurse Managers and Executives
  May 16–18
  
  
• The Leadership Journey: Creating and Developing Your Leadership
  May 20–25
  
  
• Wharton/Windhover Program for Pharmaceutical and Biotech Executives
  May 20–25
  
  
• Wharton Fellows: Ongoing Network and Master Classes for Senior Executives
  May 21–23
  
  
• Building Relationships That Work
  May 21–24

JUNE 2007

• Competitive Marketing Strategy
  Jun. 3–7
  
  
• Mergers and Acquisitions
  Jun. 3–8
  
  
• Advanced Management Program
  Jun. 3–Jul. 6
  
  
• Wharton/SSPA Technology Support Services Management Program
  Jun. 4–7
  
  
• Managing Global Supply Chains: Products and Services
  Jun. 4–8
  
  
• Strategic Thinking and Management for Competitive Advantage
  Jun. 10–15
  
  
• Pricing Strategies: Measuring, Capturing, and Retaining Value
  Jun. 17–20
  
  
• Strategic Alliances: Creating Growth Opportunities
  Jun. 18–21
  
  
• Pension Fund and Investment Management
  Jun. 18–22
  
  
• Strategic Persuasion: The Art and Science of Selling Ideas
  Jun. 24–27
  
  
• Full-Spectrum Innovation: Driving Organic Growth
  Jun. 25–27

Any comments or suggestions? Please send us your thoughts at execed@wharton.upenn.edu. We want to make every effort to respect your confidence, so please let us know if you don't want us to share them in future issues of Wharton@Work.

I think I've acquired some wisdom over the years, but there doesn't seem to be much demand for it.

© The New Yorker Collection 1999 J.B. Handelsman from cartoonbank.com. All Rights Reserved.

Biographies and more information on Wharton faculty members can be found at: www.wharton.upenn.edu/faculty.html.

We have a team of program consultants who are available to answer any questions or provide more information about our programs. Please contact us at:
1.800.255.3932, ext. eb0307 (U.S. and Canada)
+1.215.898.1776, ext. eb0307 (worldwide)
+1.215.898.2064, attn. eb0307 (fax)
execed@wharton.upenn.edu {subject: eb0307} (e-mail)
executiveeducation.wharton.upenn.edu (Web)

Wharton Executive Education Privacy Policy

We collect the e-mail addresses of those who communicate with us via e-mail and information volunteered by visitors to our website on pages that request an e-mail address. The information we collect is used by us alone to contact our audience for marketing purposes. E-mail addresses are not shared with outside organizations. If you do not wish to receive e-mails from us in the future, please let us know by sending an e-mail to us at execed@wharton.upenn.edu, calling us at +1.215.898.1776, or writing to us at 255 S. 38th Street, Philadelphia, PA 19104-6359, USA, and telling us that you do not wish to receive marketing e-mail from our organization. You will need to tell us the e-mail addresses at which you do not wish to receive our electronic correspondence. Please note that if you opt-out of receiving e-mail from Wharton Executive Education, you may continue to receive e-mail from other divisions in Wharton or from the University of Pennsylvania.

Wharton Executive Education is committed to developing and providing executive education that works, and we welcome your suggestions for new programs or any other ideas.

© 2007 The Wharton School, University of Pennsylvania

Of Special Interest  

• Wharton Economic Summit: "Next Moves in a Global Economy"
  Apr. 12–13, 2007, Philadelphia

• Wharton Leadership Conference: "Developing Leadership Talent: How Organizations Prepare Their Present and Future Leadership" 
  June 7, 2007, Philadelphia

• Investment Management Consulting
  Wharton offers several programs with the Investment Management Consultants Association (IMCA^®) for members of the investment consulting profession, including IMCA^® Certified Investment Management Analyst (CIMA^®), IMCA^® The Investment Strategist Certificate, IMCA^® The Alternative Investments Certificate, and IMCA^® The Endowments and Foundations Certificate.
  
  
  
• 125 Years of Defining Management Education
  In 1881, American entrepreneur and industrialist Joseph Wharton had the most radical idea in the history of business: the establishment of the world's first collegiate school of business at the University of Pennsylvania. This year, the Wharton School celebrates 125 years of innovation and leadership with several major events.
  
  
• Help Spread Knowledge
  We're also happy to add interested parties to our e-mail distribution. Please feel free to forward this e-mail to a colleague or friend—or better yet, have them contact us, and we'll add them to our list for future mailings.
  
  
• Wharton MBA Program for Executives
  High standards, top faculty, rigorous curriculum.
  
  
• Recruiting at Wharton
  Discover ways your company can recruit Wharton MBAs.
  
  
• Wharton Partnership: Creating Opportunities Through Alliances
  Learn how corporations can become involved with Wharton.
  
  
• Executive Master's in Technology Management (EMTM), jointly sponsored by Wharton and Penn Engineering, is for experienced technology professionals who want to develop their management skills.
  
  
• Download the pdf of our catalog (92 pages, 1 MB). If you would like to receive a catalog in the mail, send us an e-mail.
  
  
  

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