We are entering an age of transcendence, as people increasingly search for higher meaning in their lives, not just more possessions. This is transforming the marketplace, the workplace, the very soul of capitalism. Increasingly, today's most successful companies are bringing love, joy, authenticity, empathy, and soulfulness into their businesses: they are delivering emotional, experiential, and social value — not just profits.

Firms of Endearment: How World Class Companies Profit from Passion and Purpose illuminates this, the most fundamental transformation in capitalism since Adam Smith. It's not about corporate social responsibility: it's about building companies that can sustain success in a radically new era. It's about great companies like IDEO and IKEA^®, Commerce Bank and Costco^®, Wegmans and Whole Foods^®: how they earn the powerful loyalty and affection that enables truly breathtaking performance.

This book is about gaining "share of heart," not just share of wallet. It's about aligning stakeholders' interests, not just juggling them. It's about building companies that leave the world a better place. Most of all, it's about why you must do all this, or risk being left in the dust...and how to get there from wherever you are now.

• Wharton Executive Education
  
  
• The Wharton School

This month's articles:

• Thought Leaders
  Wharton — A financial powerhouse
  
  
• In the Classroom
  Bringing "rocket science" to supply chains
  
  
• Custom Programs
  Merrill Lynch program welcomes 1,000th participant
  
  
• Conferences
  Wharton Leadership Conference
  
  
• Wharton School Publishing
  Combining passion and profits
  
  
• Education à la Carte
  Finance, supply chains, and much more