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Focus On: The C-Suite

CEOs, Chief Financial Officers (CFOs), Chief Information Officers (CIOs), Chief Marketing Officers (CMOs) — these are a few of a growing cadre of "C-level" positions that are collectively referred to as "the C-Suite." Beyond the superficial title changes, there is a fundamental recognition of the vision and diverse skills that are needed for corporate performance and success. And the new titles reflect increased expectations for the leaders in these areas. Wharton has a long commitment to preparing top leaders in diverse areas. In this issue, we look at insights from our executive programs for CFOs and CIOs, and insights for CMOs from the academic director of our Marketing Metrics program. We also hear perspectives from Philips North America CEO Paul Zeven, and a book that explores lessons from the top 25 business leaders of our time. And we look at programs that can help prepare members of the C-Suite, or any manager, for the diverse challenges ahead.

Articles


The CIO: From Cutting Costs to Driving Growth
As organizations look to information technology to drive growth and build competitive advantage, the role of the Chief Information Officer is being transformed. A new executive program developed by Wharton and Gartner prepares CIOs for these new demands. More


The CEO: Take Charge of Your Destiny: Paul Zeven, CEO of Philips North America
Paul Zeven, CEO of Philips North America Corporation, recently shared insights from his 38-year career. More


The CFO: Filling Strategy Shoes While Wearing Tight SOX
The CFO needs to be a full participant in strategic decision making but also meet the rising demands for accountability of Sarbanes-Oxley (SOX). The academic co-director of Wharton's The CFO: Becoming a Strategic Partner executive program discusses changes in the needed skills and career track of the CFO. More


Wharton/IBM Host Event for CFOs
Whaton and IBM to hold event to discuss the future of finance. More


The CMO: Meeting Rising Expectations for Chief Marketing Officers
As expectations continue to rise — and the tenure of chief marketing officers continues to fall — marketing leaders need to rise to new challenges. They need to master more rigorous metrics and also manage marketing across new technologies and channels. The academic director of Wharton's Marketing Metrics program considers some of the changes and how these new demands are bringing CMOs and CFOs together in the classroom. More


Lessons From Leaders
What can you learn from the 25 most influential business people of our times? A book based on a collaboration between the Nightly Business Report and Knowledge@Wharton, explores lessons from leaders such as Andy Grove, Ted Turner, Steve Jobs, Oprah Winfrey, and Bill Gates. More

Last Month's Poll Results
View Wharton@Work readers' response to the question "What motivates you most as a leader?" More

cartoon1

If Anderson is C.E.O., and Wyatt is C.F.O.,
and you’re C.O.O., then who am I, and
what am I doing here?
Published in The New Yorker February 28, 1994

Once more unto the breach, and that's it for me.
I’m looking to hire a C.F.O. Anyone interested?
Published in The New Yorker November 20, 2006


Upcoming Programs

Investment Strategies and Portfolio Managment
Oct. 15–19, 2007

The CFO: Becoming a Strategic Partner
Oct. 28–Nov. 2, 2007

CIO as Full Business Partner
A Wharton/Gartner Program
Oct. 28–Nov. 2, 2007

Leading the Effective Sales Force
Oct. 29–Nov. 2, 2007

Marketing Metrics: Linking Marketing to Financial Consequences
Oct. 29–Nov. 2, 2007


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Related Articles in Knowledge@Wharton knowledge@wharton network

> The Changing Role of the CFO

> Can CFOs Keep a Foot in Strategy Post-SOX

> IT/Finance Alignment: A Boon for Strategy, but Will the Trend Continue?

> Chief Receptionist Officer? Title Inflation Hits the C-Suite

> To Marshall Goldsmith: Thank You for Writing This Book (And We're Not Sucking Up)

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