In this issue, we examine the impact of innovations such as blogs and search engines on getting your message out. Our marketing faculty offer advice on the complex challenge of pricing innovative new products such as the iPhone — where there is little or no track record. We explore the risks and rewards of financial innovations for investors. We look at how the broader context of health care providers, payers, regulators, and other players affects innovation in health care. And we examine a new book from Wharton School Publishing on "making innovation work."

In the Classroom I
Getting Messages Out in a Blogger's World
Blogs and search engines have transformed the way news travels. One of the pioneers of messaging for the new media discussed the new terrain during Wharton's Full-Spectrum Innovation program. More

In the Classroom II
Creating a Culture of Innovation
A participant in the recent Full-Spectrum Innovation program discusses lessons learned from the program and the rising need for innovation. More

Thoughtleaders I
Pricing Innovation
The recent $200 price drop for Apple's iPhone illustrates the complexities of pricing — and repricing — innovative products. Establishing the price for newly developed products is an art and science, and the initial figure is just the starting point. The academic co-director of Wharton's Strategic Pricing program discusses strategies. More

Industry-Specific Programs
Financial Innovations: A Double-Edged Sword
Derivatives and other innovations not only create opportunities for investors, but also bring new risks and complexities. Faculty members from the AIMSE/Wharton Investment Institute discuss how to stay on the cutting edge without getting cut. More

Thoughtleaders II
Understanding the Broader Context for Innovation in Health Care
Medical innovations are playing an increasingly important role in health care, but managing the flow of these innovations requires an understanding of the complex relationships that define the health care value chain. More

Wharton School Publishing
Making Innovation Work
Making Innovation Work, by Tony Davila, Marc Epstein, and Robert Shelton, presents a formal innovation process tested and proven effective at HP, Microsoft, and Toyota. This process helps ordinary managers drive top-line and bottom-line growth from innovation. More

September's Poll Results
View Wharton@Work readers' response to the question "What is the most important skill for a leader?" More

Featured Program:
Full-Spectrum Innovation: Driving Organic Growth

This innovative 3-day workshop will help you capitalize on the sweet spot between emerging trends, organizational capabilities, and unmet market needs. More

• > Using Blogs
• > A Culture of Innovation
• > Pricing Innovation
• > Innovative Investments
• > Health Care Innovations
• > Making Innovation Work
• > September's Poll Results
• > Take October's Poll

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