Focus on: Managing
Finance in Turbulent Times
In a roller-coaster economy, sophisticated investment strategies and
strong financial skills are more important than ever. In this issue,
finance professor Jeremy Siegel provides insights on financial markets,
and Wharton marketing professors offer pricing strategies for a downturn.
A Canadian banking executive describes how his experience at Wharton's Advanced
Management Program helped him to build a more flexible organization,
saving the company millions of dollars. Finally, we present a
free chapter of a book on strategic risk taking, and a set of upcoming
programs that can help prepare you for whatever ups and downs
lie ahead.
Articles
 Thought
Leaders
Jeremy Siegel: Even in a Bearish Market,
Bullish on Stocks
Stocks continue to provide the best
long-term returns of any asset class, Wharton professor Jeremy Siegel
told participants in the Securities Industry Institute at Wharton
in March. Through his historical eye, the ups and downs we have seen
recently are nothing out of the ordinary. More
 In
the Classroom
Beyond Price Cutting: Strategies for
Pricing in a Downturn
In an economic downturn, the first impulse might be to slash
prices. But there may be better ways to boost sales and increase
profits. The academic directors of Wharton's Pricing Strategies program
examine more sophisticated pricing strategies for recessionary times. More
Senior Management
Profiting from Flexibility
Mike Bushore, chief innovation officer at Canadian bank
Coast Capital Savings, returned from Wharton's Advanced Management
Program with fresh insights on building a more flexible organization.
The ideas helped save the company millions of dollars and improved
its resilience in white-knuckle times. More
 Wharton
School Publishing
Strategic Risk Taking
Not all risk is bad. In his book, Strategic Risk Taking:
A Framework for Risk Management, Aswath Damordaran helps
readers separate the good risks (opportunities) from the bad (threats). More
March Poll Results
View Wharton@Work readers' response
to the question "How much of your business is accomplished through
alliances, partnerships, or outsourcing rather than your own firm's
resources?" More
The little pig with the portfolio of straw and the little
pig with the portfolio of sticks were swallowed up, but the little
pig with the portfolio of bricks withstood the dip in the market.
Published in The New Yorker December
15, 1997
|
|
Sure, it may be great for us, but it's hell on the markets.
Published in The New Yorker April
6, 2000 |
Featured
Programs:
|
|
Finance
and Accounting for the Non-Financial Manager
In turbulent times, we all need to sharpen our financial knowledge. Finance
and Accounting for the Non-Financial Manager teaches how financial
data is generated and reported, as well as how it is used for decision
making, analysis, and valuation. More |
|
|
Competitive
Marketing Strategy
Anticipating competitors' actions and reactions
to your moves may be the key determinant of success for any marketing
strategy. Competitive Marketing Strategy teaches you how
to anticipate your competitors' next steps during the planning stage
and analyze their strengths and weaknesses. Providing key tools and
concepts to manage your competition, this program helps you anticipate
potential competitive responses to your actions and develop more
effective marketing strategies for the long term. More
|
 |
Resources
Download
the pdf of our catalog (51 pages, 2.1MB). If you would like to
receive a catalog in the mail, send
us an e-mail, or visit
our website.
Any comments or suggestions
about Wharton@Work? Please send us your thoughts at execed@wharton.upenn.edu,
and let us know if you don't want us to share them in future issues
of Wharton@Work.
Help spread knowledge.
We're happy to add interested parties to our e-mail distribution. Please
feel free to forward this e-mail to a colleague or friend — or
better yet, have them contact
us, and we'll add them to our list for future mailings.
We have a team of program consultants
who are available to answer any questions or provide more information
about our programs. Please contact us at:
1.800.255.3932, ext. eb0804 (U.S. and Canada)
+1.215.898.1776, ext. eb0804 (worldwide)
+1.215.898.2064, attn. eb0804 (fax)
execed@wharton.upenn.edu {subject:
eb0804} (e-mail)
executiveeducation.wharton.upenn.edu (Web)
Wharton Executive Education Privacy Policy
We collect the e-mail addresses of those who communicate
with us via e-mail and information volunteered by visitors to our website
on pages that request an e-mail address. The information we collect is used
by us alone to contact our audience for marketing purposes. E-mail addresses
are not shared with outside organizations. If you do not wish to receive
e-mails from us in the future, please let us know by sending an e-mail to
us at execed@wharton.upenn.edu,
calling us at +1.215.898.1776, or writing to us at 255 S. 38th Street, Philadelphia,
PA 19104-6359, USA, and telling us that you do not wish to receive marketing
e-mail from our organization. You will need to tell us the e-mail addresses
at which you do not wish to receive our electronic correspondence. Please
note that if you opt-out of receiving e-mail from Wharton Executive Education,
you may continue to receive e-mail from other divisions in Wharton or from
the University of Pennsylvania.
Wharton Executive Education is committed to developing
and providing executive education that works, and we welcome your suggestions
for new programs or any other ideas.
© 2008 The Wharton School, University of Pennsylvania
|
Upcoming
Programs
MAY
Executive
Development Program
May 4–16, 2008
Leading
Organizational Change
May 4–7, 2008
Strategic
R&D Management
May 5–9, 2008
Finance
and Accounting for the Non-Financial Manager
May 12–16, 2008
Marketing
Metrics: Linking Marketing to Financial Consequences
May 12–16, 2008
The
Leadership Journey: Creating and Developing Your Leadership
May 18–23, 2008
Building
Relationships That Work
May 19–22, 2008
Leading
and Managing People
May 27–30, 2008
JUNE
Wharton/Windhover
Program for Pharmaceutical and Biotech Executives
Jun. 1–6, 2008
Advanced
Management Program (AMP)
Jun. 1–Jul. 4, 2008
NEW! AMP
Alumni Program
Jun. 2–6, 2008
Leading
the Effective Sales Force
Jun. 2–6, 2008
Strategic
Thinking and Management for Competitive Advantage
Jun. 2–6, 2008
NEW! Wharton/CFA
Institute Wealth Management in Practice
Jun. 8–13, 2008
Competitive
Marketing Strategy
Jun. 9–13, 2008
Strategic
R&D Management
Jun. 15–20, 2008
Investment
Strategies and Portfolio Management
Jun. 16–20, 2008
Strategic
Alliances: Creating Growth Opportunities
Jun. 16–19, 2008
Mergers
and Acquisitions
Jun. 22–27, 2008
NEW! Creating
and Leading High-Performing Teams
Jun. 23–27, 2008
Full-Spectrum
Innovation: Driving Organic Growth
Jun. 23–25, 2008
Strategic
Persuasion Workshop: The Art and Science of Selling Ideas
Jun. 23–26, 2008
JULY
Executive
Negotiation Workshop: Bargaining for Advantage®
Jul. 20–25, 2008
Creating
Value Through Financial Management
Jul. 21–25, 2008
Finance
and Accounting for the Non-Financial Manager
Jul. 28–Aug. 1, 2008
AUGUST
Private
Wealth Management
Aug. 10–15, 2008
CEIBS/Wharton
Joint Programme: Corporate Governance and Board of Directors
Aug. 19–23, 2008
> More
programs
> E-mail
a program consultant
Take the April Poll
How is your company responding to pricing in a downturn?
> Take
the poll!
Wharton Leadership Conference
Wharton@Work readers may register by
April 30th for the 12th Annual Wharton Leadership Conference, June
18, 2008, at the Wharton School, University of Pennsylvania, and receive
a special $775 early-bird rate (full registration is $995 after April
30, 2008). For more information, or to register, please click
here; enter "Wharton@Work" in the Special Notes box to
ensure your early-bird rate.
|
