Making Innovation Work
In Making
Innovation Work: How to Manage It, Measure It, and Profit from
It, the
authors present a formal innovation process proven to work at
HP, Microsoft, and Toyota, in helping ordinary managers drive
top- and bottom-line growth from innovation. Authors Tony Davila,
Marc Epstein, and Robert Shelton draw on their extensive innovation
consulting experience — as well as a thorough review of innovation
research. They show what works, what doesn't, and how to use
management tools to dramatically increase the payoff from innovation
investments. They explain how to define the right strategy for
effective innovation; how to structure an organization to innovate
best; how to implement management systems to assess ongoing innovation;
how to incentivize teams to
deliver, and much more. This book offers the first authoritative
guide to using metrics at every step of the innovation process — from
idea creation and selection through prototyping and commercialization.
Innovation, as the authors note, has the power not only to fuel
growth but "to significantly influence the direction of the
industry."
Download the first chapter for free.
