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Recent Issues June, 2009 Leadership Thought Leaders I Earning the Right to Lead Thought Leaders II Visionary Leadership: Courageous Behavior Yields Big Payoffs Wharton Faculty Research Wharton Behavioral Lab: Research Partnership with Industry Executives Summer Reading Recommended Titles May, 2009 Resilience Senior Management Mapping Your Journey: Avoiding the Road Going Nowhere In the ClassroomThe "CEO Workout": Managing Energy and Building Resilience Thought LeadersThe Resilient Career: Identifying and Making Strategic Shifts April, 2009 Effective Execution In the Classroom Winning Numbers: Cost Account Decisions Can Turn a Profit into a Loss Thought Leaders I Due Diligence: Sometimes a Successful Acquisition Requires Walking Through Some Muck Learning Impact Action Learning: Closing the Loop Between Learning and Impact Thought Leaders II Discovery-Driven Growth March, 2009 Break-Out Innovation Thought Leaders I Exploit the "Incumbent's Advantage": Tap Customers and Employees for Organic Growth In the Classroom Double Down: Now May Be the Time to Step Up Investment in Innovation Thought Leaders II A Time To Harvest: This Could Be the Time To Cut R&D and Marketing Senior Management Breaking the Recession Mind: Simulation Encourages Strategic Innovation Industry-Specific Programs Wharton Launches New Aerospace & Defense Report February, 2009 Finding Strategic Sweet Spots in a Sour Economy Senior Management Programs Organic Growth: Rethinking Segments To Find Opportunities Thought Leaders I Making the Leap: Rising to the Leadership Challenge of a Structural Break Thought Leaders II Leading Virtually: Making Virtual Global Teams Work In the Classroom Buyer's Market: Financial Knowledge and Market Shifts Create M&A Opportunities January, 2009 Leadership Under Fire Thought Leaders Not a Moment to Lose: Today's Economy Requires Nimble Thinking, Shared Leadership, and Resilience In the Classroom I A Test of Leadership: Keeping Your Head in Stressful Times In the Classroom II High-Stakes Negotiations: Cooperation and Conflict in Fallujah Wharton School Publishing Know What You Don't Know: How Great Leaders Prevent Problems Before They Happen December, 2008 Finance and Investing — What's Ahead for 2009 In the Classroom Taking Stock: Investing for the Long Run Senior Management Dangerous Exposures: Risk and the Bottom Line Thought Leaders Focus on Fundamentals: The Role of Uncertainty in Ensuring Survival Wharton School Publishing Secrets of Economic Indicators November, 2008 Navigating the Storm In the Classroom I Preserving Wealth: Wharton Launches New Program for High-Net-Worth Investors In the Classroom II A Call for Courage: Governing the Board in Troubled Times Thought Leaders The Story of Two Banks: The Role of Uncertainty in Ensuring Survival Industry-Association Programs The Knowledge Edge: Tough Clients Turn Advisors into "Decathletes" Wharton School Publishing Wealth: Grow It, Protect It, Spend It, and Share It October, 2008 Tough Thinking for Tough Times Thought Leaders I Strategies to Think Your Way Out of a Downturn Thought Leaders II Marketing Against the Tide: Go Where Rivals Fear to Tread In the Classroom Sharpen Your Pencils: Finding Value in Shrinking Bottom Lines Wharton School Publishing Fast Strategy September, 2008 Leading in Permanent Whitewater In the Classroom Thriving in Change In the Classroom II Connecting in Chaos: Go Where Rivals Fear to Tread Thought Leaders Playing to Strengths: Positive Leadership Engages Employees and Boosts Productivity Senior Management A Political Minefield: The Complex Risks of Global Geopolitics Wharton School Publishing Unlocking Opportunities for Growth August, 2008 Global Growth Thought Leaders I Thinking Your Way to Growth Senior Management Fueling Profit and Progress Thought Leaders II Goldman Sachs: Investing in Entrepreneurs Worldwide Wharton School Publishing Africa Rising: How 900 Million African Consumers Offer More Than You Think July, 2008 Building Relationships Thought Leaders I Teaming at the Summit: World-Class Climber Chris Warner Uses Personal Stories to Create High-Performing Teams In the Classroom I To Change Others, Change Yourself In the Classroom II Leading from Strengths: Harnessing the Power of Positive Leadership Wharton School Publishing The Power of Dedicated Employees June, 2008 Redefining Leadership In the Classroom In the Crucible: Trials Reveal Strengths of High-Potential Executives Custom Programs A City Inspired: Preparing the Leaders Who Will Transform Philadelphia Senior Management Seeing the Larger Opportunity: A Multidisciplinary View from the C-Suite Wharton Executive Education New Executive Director Takes the Helm Wharton School Publishing Ultimate Leadership May, 2008 Strategy and Innovation in an Ambiguous World Thought Leaders I Strategies for Ambiguity: Finding Opportunities in Uncertainty Thought Leaders II Innovation in Recessions: Cranking Up the Oxygen Senior Management Fostering Invention: Keeping Innovation Ahead of the Curve Wharton School Publishing Making Innovation Work April, 2008 Managing Finance in Turbulent Times Thought Leaders Jeremy Siegel: Even in a Bearish Market, Bullish on Stocks In the Classroom Beyond Price Cutting: Strategies for Pricing in a Downturn Senior Management Profiting from Flexibility Wharton School Publishing Strategic Risk Taking March, 2008 Cooperation and Collaboration In the Classroom Tower of Babel: Learning the Language of Business to Span Boundaries Thought Leaders I Constructive Confrontation: When Conflict Enhances Collaboration Thought Leaders II Collaboration To Compete: The Rice of "Coopetition" and Strategic Alliances Senior Management Recombinant Companies: How Collaboration is Reshaping Pharma Wharton School Publishing Partnering with Suppliers: Moving from Conflict to Collaboration February, 2008 Strategy In the Classroom I Beyond the Numbers: CFOs Play a Greater Role in Strategy Senior Management Dealer's Choice: Gaming Companies Use Development, Conventions, and Marketing Metrics To Achieve Success Thought Leaders Future-Proofing Your Strategy: The Gorilla Before Your Eyes In the Classroom II Harnessing Fire: Managing Emotions for Successful Organizational Change Wharton School Publishing The Power of Dedicated Employees Making Strategy Work: Leading Effective Execution and Change January, 2008 Leadership and Teamwork In the Classroom Epiphany on the Ice: Critical Lessons in Creating and Leading Teams Corporate Governance Hit the Ground Running: Critical Skills for New Board Members Senior Management Programs Doing It Your Way: Creating a Personalized Strategy and Leadership Program Certificate of Professional Development Negotiating a Bigger Pie: Wharton Recipe for Growing Your Business Wharton School Publishing The Enthusiastic Employee December, 2007 Building Your Team Senior Management Rowing as One: Crewing Offers Executives Lessons in Leadership and Teamwork Thought Leaders JetBlue's Mike Barger Takes the Role of Chief Learning Officer to New Heights Custom Programs ICICI Group and Wharton Launch Landmark Program in India to Develop Global Leaders Wharton School Publishing The Enthusiastic Employee November, 2007 Finance and Accounting In the Classroom I What Everyone in Business Needs to Know about Finance and Accounting Thought Leaders Now Is the Time for Corporate M&A In the Classroom II How IPI's Wharton Program Taught One Family to Be Wise about Their Wealth Wharton School Publishing Wealth: Grow It, Protect It, Spend It, and Share It October, 2007 Innovation In the Classroom I Getting Messages Out in Blogger's World In the Classroom II Creating a Culture of Innovation Thought Leaders I Pricing Innovation Industry-Specific Programs Financial Innovations: A Double-Edged Sword Thought Leaders II Understanding the Broader Context for Innovation in Health Care Wharton School Publishing Making Innovation Work September, 2007 Women in Leadership Thought Leaders Women Leaders: To Be Effective You Need to Understand Gender Roles In the Classroom I An Eye Opener: Middle Eastern Businesswomen Come to Wharton to Learn — and to Educate In the Classroom II A Shift in Perspective: Why Persuasion is Vital to Success Wharton School Publishing Maya Angelou on "Creating a Portfolio of Passions" August, 2007 The C-Suite Thought Leaders The CIO: From Cutting Costs to Driving Growth Senior Management The CEO: Take Charge of Your Destiny: Paul Zeven, CEO of Philips North America Thought Leadership The CFO: Filling Strategy Shoes While Wearing Tight SOX In the Classroom The CMO: Meeting Rising Expectations for Chief Marketing Officers Wharton School Publishing Lessons From Leaders July, 2007 Leadership Thought Leaders Getting the Most Out of Executive Education In the Classroom Shakespeare on Leadership Wharton School Publishing Great Leaders Invite Dissent June, 2007 Marketing Thought Leaders What Everyone Needs to Know About Marketing In the Classroom Branded Gas Station: Consumer Behavior at Point-of-Sale Thought Leaders II The Bottom-Line Impact of Marketing and Other Intagible Investments Wharton School Publishing Why Great Companies Go Bad May, 2007 Careers Career Knowledge New Career Paths to the Top Career Track Pam Fischer: Following a Passion for Traffic Safety Career Development Competencies: The New Compass for Organizations and Individual Careers Wharton School Publishing Selling Blue Elephants: Knowing More About What Customers Need Than They Do Themselves April, 2007 Finance and Supply Chains Thought Leadership Financial Powerhouse In the Classroom Bringing "Rocket Science" to Supply Chains Custom Programs Wharton Welcomes 1,000th Participant to Merrill Lynch Program Conferences Wharton Leadership Conference Focuses on Developing Talent Wharton School Publishing Transforming the Soul of Capitalism: "Firms of Endearment" March, 2007 New Programs Thought Leaders Innovation: Connecting What's Needed With What's Possible In the Classroom Beyond Negotiations: The Art and Science of Strategic Persuasion Senior Management Wharton Fellows Lifelong Learning Network Wharton School Publishing Marketing That Works: The Power of Entrepreneurial Marketing January, 2007 Leveraging Human Potential Thought Leaders New UBS Program Helps Women Reenter the Work Force In the Classroom Healing the Balance Sheet Impact Through Education™ Translating Ideas Into Action In the Classroom II Program Helps Indian Board Members Rise to New Challenges Wharton School Publishing Podcast: Marketing Metrics December, 2006 Leadership and Decision Making Thought Leaders Professor Michael Useem Looks at How Leaders Decide at the "Go Point" Senior Management Preparing To Rise to a Broader Leadership Challenge Wharton School Publishing More Than a Million Invited To Write First Collaborative Book November, 2006 Innovation and Change Thought Leaders Breakthrough Innovation: Opening Your "BIG I" In the Classroom Innovation Requires Change Senior Management A Whole New Boardroom: Challenges Facing New Directors Wharton School Publishing Making Innovation Work October, 2006 Governance and Learning Senior Management Programs Corporate Governance: Separate the Chair and CEO? In the Classroom Chief Learning Officers: Leading Work-Based Learning Industry-Specific Programs Managing Operational Risks in Financial Services Wharton School Publishing Marketing Guru Takes on the Public Sector September, 2006 Risk Senior Management Programs How Tyco International Remade Its Corporate Governance Industry-Specific Programs I Banks See Opportunities in Risk Custom Programs What Every Security Executives Should Know About Power and Influence Industry-Specific Programs II Beyond Luck: Wharton Partners With Gaming Industry Experts To Develop Management Skill Wharton School Publishing Success Built To Last August, 2006 Thinking at a Higher Level Senior Management Medtronic CEO Art Collins on Values, Technology, and Careers Impact Through Education™ AXA Retirement Program Focuses on Trackable Results Custom Programs What Security Executives Should Know About Finance: A Q&A With Wharton's John Percival Wharton School Publishing Revitalizing Mature Organizations July, 2006 Extraordinary Careers Senior Management The Power of Changing Horses in Mid-Stream In the Classroom Simulation Offers Managers Real Experience Thought Leaders Global Supply Chain Solutions Wharton School Publishing The Risks and Rewards of Credit Derivatives June, 2006 Implementing Strategy Thought Leaders Implementing Strategy: Where the Rubber Meets the Road In the Classroom Taking a Fresh Look at Decision Making Senior Management Wharton Executive Education Welcomes 50th Class to Advanced Management Program Wharton School Publishing Ackoff on Idealized Design May, 2006 Work as Transformation Thought Leaders I Strategies for Stepping In Thought Leaders II Strategies for Successful Change In the Classroom Unraveling the Income Statement Custom Programs Managing Private Wealth: Families (and Their Advisors) Come from All Over the World to Wharton Program Wharton School Publishing Marketing Metrics April, 2006 Multi-Faceted Leadership Thought Leaders A Surprising Look at Work-Life Balance Wharton Leadership Conference iRobot's Helen Greiner: Leading With Resilience In the Classroom The Numbers Always Lie: The Art of Reading the Balance Sheet Custom Programs What To Look for in an Investment Advisor Wharton School Publishing Wealth March, 2006 The Right Price Thought Leaders Pricing Mistakes and Their Antidotes In The Classroom The Heat of the Moment: Why Do Acquirers Overpay? Podcast: Knowledge@Wharton The Instant Millionaire — What Should an NFL Player Do? Wharton School Publishing Moral Intelligence February, 2006 Rethinking the Organization Thought Leaders I Seeing the Big Picture: Linking Supply Chain Management and BPO In The Classroom Strategies for Making M&A Work Thought Leaders II CFOs at Work: Viewing Business Strategies Through a Finance Lens Wharton School Publishing Achieving Consistently Superior Performance: Lessons From the Top 3 Percent January, 2006 Bridging Silos In the Classroom Sales and the Multiplier Effect Thought Leaders Seeing the Big Picture: Linking Supply Chain Management and BPO Thought Leaders II Marketing's Bottom Line Wharton School Publishing Business Cycles. Don't Ignore Them. Don't Fight Them. Manage Them. Benefits for Groups The Sum Is Greater Than Its Parts December, 2005 Investments and Arbitrage Thought Leaders Understanding Alternative Investments Wharton School Publishing Finally: Arbitrage for the Rest of Us Advanced Management Program Nice Guys Can Finish First: Billionaire Jon Huntsman Shares Insights on Values, Integrity, Philanthropy, and Family Industry-Specific Programs Strategies for Successful Enterprise-wide Transformations Wharton News Wharton Opens Office in Shanghai To Support Executive Education, Other Initiatives November, 2005 Pioneering Thought Leaders I What Segway Learned the Hard Way: Three Pitfalls of New-Category Product Strategy Thought Leaders II Peripheral Vision: Seeing Opportunities To Accelerate Growth In the Classroom Simulation Allows Sales Executives To Test Their Selling Strategies Wharton School Publishing Finding Clarity (and Growth) in an Age of Transformation October, 2005 Finance and Governance In the Classroom Wharton Program Prepares CFO for Role as CEO Corporate Governance Leading Indian Companies Wharton Fellows Latin America and Hispanic Markets In the Classroom II Assessing the Impact of Sales Force Strategy Thought Leaders Assessing Executive Coaching Custom Programs Executives From Aviva Serve Community Wharton School Publishing Emerging Markets: Executing on the Opportunity September, 2005 Breaking Barriers Thought Leaders MarketBusting In the Classroom R&D Takes on a More Strategic Role Thought Leaders II Making Better Decisions Industry-Specific Programs The Rising Importance of Compliance Richard Shell Presents Secrets of Great Negotiators Unveiled at World Negotiation Forum Wharton School Publishing WSP Examines Advocacy, Leadership, and Design August, 2005 Rethinking Retail Thought Leaders Consolidation, Private Labels Reshape Retail Wharton Fellows The Hand of Alessi: Turning Common Objects Into Art Conferences Making Better Decisions Advanced Management Program Poetry and the Art of Effective Business Communication July, 2005 Design and Strategy Wharton Fellows The Leader as Naval Architect: Beyond the Spaghetti Organization Thought Leaders Wharton Marketing: From an Art to a Science In the Classroom Alliances Are Back Wharton School Publishing Design Matters May/June, 2005 Recognizing Patterns Senior Management Programs Recognizing Patterns Thought Leaders Which Customers Add Value to Your Business? In the Classroom Wharton Program Prepares NFL Players for Post-Game Careers Wharton School Publishing The Enthusiastic Employee April, 2005 Enduring Values In the Classroom What Ben Franklin Knew About Influencing People That We Have Forgotten Wharton School Publishing Jon Huntsman: Winners Never Cheat Thought Leaders Viagra: Is There an Advantage To Being a First Mover? Thought Leaders II Pensions and HR Strategies for an Aging Workforce Senior Management Programs Wharton Fellows Looks at Phenomenal Changes in India Wharton Leadership Conference Leading With Creativity and Conviction Wharton School Publishing Managing Customers as Investments March, 2005 Marketing Thought Leaders Wharton Marketing's "Marketing Challenge" Thought Leaders II Adverse Reactions: What Does the Vioxx Withdrawal Mean for the Pharma Industry? In the Classroom Women in Leadership Find Common Ground In the Classroom II Bringing a New Discipline to Real Options Wharton School Publishing Managing Customers as Investments February, 2005 Career Milestones Reader Survey Real Options Survey Advanced Management Program Rising in Retail Executive Development Program Understanding the Chemistry of Leadership Essentials of Management Opening the Door to a New Career In the Classroom Seeing Marketing Through the Eyes of the CFO January, 2005 Creative Leadership Wharton West Leadership Conference Patagonia President and CEO Michael Crooke on Leading With Creativity and Conviction Thought Leaders How To Succeed in the Biggest Market Opportunity of the Next 50 Years Industry-Specific Programs Breathing New Life Into Life Insurance In the Classroom A Booster Shot of Knowledge December, 2004 Marketing Thought Leaders Coca-Cola's C2: Anatomy of a New Product Launch In the Classroom Linking Marketing Metrics to Financial Consequences Career Reflections A Winning Bet Wharton Leadership Conferences Leading With Creativity and Conviction November, 2004 How Executives Learn In the Classroom Booz-Allen e-Learning Program Combines High Tech and High Touch Thought Leaders Real Learning From Simulations In the Classroom II Putting Learning Into Action October, 2004 Security Thought Leaders Taking a Broader View of Executive Development In the Classroom Strategies for Addressing Terrorism and Other Enterprise Risks Custom Programs Job Security September, 2004 Careers Thought Leaders Wharton's Career Management Director Offers Advice for the Mid-Career Executive In the Classroom Marketing Pharmaceuticals: Has Competition Gone Too Far? Wharton Career Advisor Squeezed Out by a Merger Certificate of Professional Development The Best Defense August, 2004 Exploration Advanced Management Program Making the Whopper© Feel at Home in Latin America Thought Leaders Forging Successful Strategic Alliances Wharton Career Advisor Can Corporate Experience Be Distilled into a Start-Up? Summer Reading Take Your Mind in New Directions July, 2004 Strategic Execution Advanced Management Program Strategic Execution Custom Programs Textron Global Leadership Forum: Program Structure Follows Strategy Wharton Career Advisor Pigeonholed by Success Wharton Fellows Thinking Outside the Bento Box June, 2004 Broadening the Dialogue on Leadership Advanced Management Program No Leader Is an Island Custom Programs Keeping on the Right Side of Insider Trading Laws Wharton Fellows Changing Channels: Media Transformations Wharton Career Advisor Fighting the Pull of Bureaucracy and Politics May, 2004 Broadening the Dialogue on Leadership Advanced Management Program Cross-Cultural, Cross-Industry Dialogues In the Classroom The Perils of Pensions Wharton West Leadership Conference Leadership in an Uncertain Era Thought Leaders A Deeper View of Leadership April, 2004 Building Advantage Advanced Management Program Strategies for Creating Value and Building Advantage Thought Leaders Designing Pension Plans for Real People Custom Programs Corporate Security Leaders Face New Leadership Challenges Wharton Conference Wharton West Leadership Conference The Last Word A New Beginning March, 2004 An Environment of Rapid Change Advanced Management Program Analyzing the Competitive Landscape Thought Leaders Is There Such a Thing as "Women's Leadership"? Custom Programs How IPI's Wharton Program Taught One Family to Be Wise about Their Wealth The Last Word Building Your Ability to See Change February, 2004 Succession Planning: Building Executive Talent Custom Programs Building the Bench: How ScottishPower Is Strengthening Its Leadership Team to Drive Growth Advanced Management Program Ferguson Enterprises: Succesful Succession Planning Thought Leaders Using Discovery Driven Planning to Drive Business Development at Air Products In the Classroom What Makes a Good Executive Coach The Last Word Planning for Succession January, 2004 Career Negotiations Thought Leaders Larry King's Best Mistake: Negotiating for Career Success In the Classroom Women in Leadership Career Profile Curt Girod: "Change is a Way of Life" The Last Word Work as Negotiation December, 2003 Career Competencies In the Classroom What It Takes To Succeed In the Classroom II Developing Competencies: Are You Ready? Thought Leaders The De-Evolution of the Organization Man An Invitation Wharton Career Advisor The Last Word Train Wrecks and Missed Trains November, 2003 Revolutionizing Marketing Thought Leaders Charles Schwab's David Pottruck on Rediscovering Marketing Senior Management Programs Strategies for Emerging Markets In the Classroom Driving Performance With Marketing Dashboards The Last Word Marketing by Instrument October, 2003 Putting the Force in Sales Force In the Classroom Measuring Sales Force Effectiveness Industry-Specific Custom Programs What It Takes to Sell Thought Leaders China: The Power of Selling Outside the Box The Last Word Understanding What You Are Selling September, 2003 Harnessing the Storm Thought Leaders Profiting From Uncertainty: Great Fortunes Are Made When the Cannonballs Are Falling in the Harbor Custom Programs Making Sense of Uncertain Financial Markets In the Classroom Leading in Uncertain Times Wharton Executive Briefing Marketing Metrics With Financial Muscle The Last Word Getting on the Right Track July/August, 2003 Best of the Buzz Best of the Buzz # 1: Are You a Manager or a Leader? Reflections from Wharton Faculty Best of the Buzz # 2: The (Shrinking) Divide Between Marketing and Finance Best of the Buzz # 3: Eight Simple Resolutions for a Stronger Business The Last Word Learning Never Stops June, 2003 Corporate Governance Thought Leaders Elizabeth Bailey: Board Service is "Problem-Solving at Its Highest Degree" In the Classroom Finance, Audit, and Risk for Board Members The Last Word A Palpable Shift of Power May, 2003 Working in an Uncertain World Thought Leaders Working in the War Zone: Zehavit Joseph Discusses Doing Business in Israel In the Classroom Profiting from Uncertainty The Last Word Under the Waves April, 2003 Wharton ROI — Return on Knowledge In the Classroom I Return on Education In the Classroom II Dealmaker Thought Leaders I Connecting Strategy to Finance Thought Leaders II Going to Bat for Baseball The Last Word Cumulative Returns March, 2003 Focus on: Financial Services Thought Leaders I Restoring Confidence in the Market In the Classroom Pension Fund and Investment Management Advanced Management Program Becoming the "Financial Conscience" of the Company Thought Leaders II Changing Marketing Models for Financial Services New Program Profile Getting Pricing Right the First Time The Last Word Without Confidence, There Are No Financial Markets February, 2003 Pharma In the Classroom Critical Care Issues for Managers in Biotech and Pharma Thought Leaders Linking Marketing to Bottom-Line Results Executive Development Program An Ounce of Ethical Prevention Wharton Entrepreneurship Conference Building Businesses in Biotech Wharton Postscript Restoring Confidence in Financial Markets The Last Word Be Healthy, Wealthy, and Wise January, 2003 Resolved: Let's Get Back to Basics Thought Leaders Eight Simple Resolutions for a Stronger Business Senior Management Programs Jeremy Rifkin on the Hydrogen Economy Buzz Worthy Out With the Old, In With the New The Last Word Taking a Lesson From History December, 2002 The Right Metrics Thought Leaders I Wharton Study Examines Intangibles Thought Leaders II The [Shrinking] Divide Between Marketing and Finance Metrics In the Classroom I Business Process Outsourcing: Get the Metrics Right Before You Go Offshore In the Classroom II Do You Want Loyal Customers? Buzz Worthy Metric Mayhem: The Best Metrics Can't Overcome Tradition The Last Word Measuring Up November, 2002 Leading Change In the Classroom Going to the Mountaintop The Directors' Consortium Unraveling the Complexity of Board Decision Making Thought Leaders I A Gallery of Leaders Thought Leaders II What Makes Supply Chains More Profitable? Senior Management Profile How Sam Galeotos Charted a Course to Leadership in Global Travel Certificate of Professional Development Wrestling Alligators and Other Slippery Management Challenges The Last Word Changing the Weather October, 2002 Creating Value Thought Leaders What Makes a CRM Program Win? In the Classroom I Q&A: Beating the M&A Odds In the Classroom II Using Discovery-Driven Planning in Business Building Certificate of Professional Development Creating Value on the Razor's Edge The Last Word An Educational Value Chain September, 2002 Managing in Turbulent Times Senior Management Profile Suzanne DuBose: Transformation at Ground Zero In the Classroom Business Building Off the Shelf: New Faculty Book Profiting from Uncertainty by Paul Schoemaker Thought Leaders Marketing Competitively in a Down Economy Brain Food Wharton Breakfast Forums Offer a Smorgasbord of Knowledge Ask Wharton Dr. Greg Shea on Making the Leap to CEO Readers Write Were You Completely Honest? The Last Word It's Not as Bad as You Think — or, As Good as You'd Hoped August, 2002 Making Better Decisions In the Classroom Analyzing Complex Decisions: The Art and Science of Decision Making Thought Leaders Is That Your Final Answer? Wharton on Making Decisions Thought Leaders II Winning Decisions: A Framework for Making Better Decisions Wharton Fellows Thinking Through Technology Transformations 20/20 Hindsight Readers Write About Their Decisions The Last Word Tough Decisions for Corporate Directors July, 2002 Recommended Reading Thought Leaders Is Your Supply Chain Missing a Link? Read All About It! Wharton Faculty and Staff Share Their Favorite Books Readers Recommend Your Book Picks Readers Write Your Letters Buzz Worthy Who Moved My Brain? The Last Word Author! Author! June, 2002 Creative Approaches to Strategy Thought Leaders Keeping Strategy Ahead of the Curve Wharton West Focus on Simplicity and Service Wharton Fellows The Promise and Perils of organization the Classroom In the Classroom Solving the CRM Challenge Buzz Worthy I'm Offered the World. But What About Family? The Last Word What Happened to Common Sense? May, 2002 Leadership vs. Management Thought Leaders: Are You a Manager or a Leader? Reflections From Wharton Faculty In the Classroom Walking the Talk Wharton Leadership Ventures Wharton West People Power Managing People and Building Relationships Buzz Worthy Introducing a Career Advice Column With Attitude Bad Job, Good Career Move. Should I Stay? The Last Word Raising the Bar for Directors April, 2002 Finance Thought Leaders: Interview with Peter Knutson Taking the Measure of Accounting In the Classroom New Programs Focus on Global Corporate Finance and the CFO Wharton Fellows: Profile Growth and Adapting to Change Executive Development Program The Ethics of Leadership Wharton West: The New Deal at Work HR Forum Attracts Bay Area Firms The Last Word Too Good To Be True March, 2002 Entrepreneurship Thought Leaders: The Entrepreneurial Mindset Make It a Habit In the Classroom: CPD Track Creating an Entrepreneurial Toolkit Wharton Fellows: Energizing Entrepreneurs University City Science Center Is a Growing Business Advanced Management Program: Alumni Profile A Wealth of Knowledge for New Business The Last Word The Progress of New Technologies: Assessing Recent Discoveries in the Biosciences February, 2002 Biosciences and Other Emerging Technologies In the Classroom Genomics and Beyond: Business Implications of the Biosciences Revolution Wharton Knowledge: Emerging Technologies Management Research Program What's Next? Visit the Outer Reaches of Technology Wharton Fellows: Profile Centocor's Michael Rechtiene Creates Links for Customers and Their Patients Thought Leaders: Wharton on Managing Emerging Technologies Living With Paradoxes and Ambiguities The Last Word The Progress of New Technologies: Assessing Recent Discoveries in the Biosciences January, 2002 Disruptive Change New Year's Resolutions Wharton Knowledge New Human Resources Challenges, A Shifting Balance of Worker Thought Leaders Consumer Confidence: Don't Worry, Be Happy Wharton West: Leading the Effective Sales Force INSEAD and Wharton Professors Team Up — Encore! In The Classroom: Connecting With Customers Getting the Most Out of Your CRM Investment Wharton Postscript: Lessons for the New Year A Letter From Kenwyn Smith The Last Word: Wharton on Meeting Emerging Business Needs Getting Back in the Game December, 2001 Leadership Thought Leaders: Leading Up Acting as If You Were in Charge Laughter from the Front Lines Be Careful What You Ask For Wharton West: Vice Dean Helps A.L.S. Association Bicycling as a Labor of Love Wharton Fellows: Taking the Next Step Fellows at Chicago Regional Forum Set New Program Design In the Classroom: The Leadership Journey What's Your Story? Out of the Classroom: Wharton Leadership Ventures Walk the Walk The Last Word: Wharton and the New Business Reality Taking Stock of the Future November, 2001 Thinking Your Way Out of Uncertain Times Wharton on the New Business Reality Scenarios and Strategies for the Future Wharton Knowledge Surviving an Industry Shakeout Thought Leaders What Next?: Jeremy Siegel on the Post-October 11 Stock Market Laughter From the Front Lines An "A" for Effort In the Classroom Beyond CRM: New Program Explores Strategy of Customer Relationships Wharton West Consider Yourself Part of the Wharton Family Wharton Fellows Creating a Decision Support Network The Last Word Thinking Your Way Out of Uncertain Times October, 2001 Marketing Wharton Knowledge The Use of Variety in Purchase Decisions — An Interview With Marketing Professor Barbara E. Kahn Thought Leaders Convergence Marketing: A Preview of the New Book by Jerry Wind and Vijay Mahajan Laughter From the Front Lines First-class Flubb Ups In the Classroom A Winning Week at Wharton: Implementing Strategy Wharton West Wharton Faculty Head for California The Last Word Wharton on Marketing September, 2001 Favorite Books The First Annual E-Buzz Wharton@Work Summer Reading List Laughter From the Front Lines International Faux Pas The Last Word Take Off From the Beach © 2008 The Wharton School, University of Pennsylvania	Recent Poll Results Click here to view results from Wharton@Work's monthly polls. Faculty Books The following books have electronic chapters available. You'll be prompted to enter your email address and the chapters will then be emailed to you. The chapters are in Adobe PDF format, and Acrobat Acrobat Reader® is required to open the files. Acrobat Reader is a free download from the Adobe website, at http://www.adobe.com. Leading Up: How to Lead Your Boss So You Both Win, by Michael Useem Convergence Marketing: Strategies for Reaching the New Hybrid Consumer, by Jerry Wind and Vijay Mahajan with Robert E. Gunther