Wharton@Work: E-Buzz Recent Issues



	Recent Issues

	December, 2005 Investments and Arbitrage Thought Leaders Understanding Alternative Investments Wharton School Publishing Finally: Arbitrage for the Rest of Us Advanced Management Program Nice Guys Can Finish First: Billionaire Jon Huntsman Shares Insights on Values, Integrity, Philanthropy, and Family Industry-Specific Programs Strategies for Successful Enterprise-wide Transformations Wharton News Wharton Opens Office in Shanghai To Support Executive Education, Other Initiatives November, 2005 Pioneering Thought Leaders I What Segway Learned the Hard Way: Three Pitfalls of New-Category Product Strategy Thought Leaders II Peripheral Vision: Seeing Opportunities To Accelerate Growth In the Classroom Simulation Allows Sales Executives To Test Their Selling Strategies Wharton School Publishing Finding Clarity (and Growth) in an Age of Transformation October, 2005 Finance and Governance In the Classroom Wharton Program Prepares CFO for Role as CEO Corporate Governance Leading Indian Companies Wharton Fellows Latin America and Hispanic Markets In the Classroom II Assessing the Impact of Sales Force Strategy Thought Leaders Assessing Executive Coaching Custom Programs Executives From Aviva Serve Community Wharton School Publishing Emerging Markets: Executing on the Opportunity September, 2005 Breaking Barriers Thought Leaders MarketBusting In the Classroom R&D Takes on a More Strategic Role Thought Leaders II Making Better Decisions Industry-Specific Programs The Rising Importance of Compliance Richard Shell Presents Secrets of Great Negotiators Unveiled at World Negotiation Forum Wharton School Publishing WSP Examines Advocacy, Leadership, and Design August, 2005 Rethinking Retail Thought Leaders Consolidation, Private Labels Reshape Retail Wharton Fellows The Hand of Alessi: Turning Common Objects Into Art Conferences Making Better Decisions Advanced Management Program Poetry and the Art of Effective Business Communication July, 2005 Design and Strategy Wharton Fellows The Leader as Naval Architect: Beyond the Spaghetti Organization Thought Leaders Wharton Marketing: From an Art to a Science In the Classroom Alliances Are Back Wharton School Publishing Design Matters May/June, 2005 Recognizing Patterns Senior Management Programs Recognizing Patterns Thought Leaders Which Customers Add Value to Your Business? In the Classroom Wharton Program Prepares NFL Players for Post-Game Careers Wharton School Publishing The Enthusiastic Employee April, 2005 Enduring Values In the Classroom What Ben Franklin Knew About Influencing People That We Have Forgotten Wharton School Publishing Jon Huntsman: Winners Never Cheat Thought Leaders Viagra: Is There an Advantage To Being a First Mover? Thought Leaders II Pensions and HR Strategies for an Aging Workforce Senior Management Programs Wharton Fellows Looks at Phenomenal Changes in India Wharton Leadership Conference Leading With Creativity and Conviction Wharton School Publishing Managing Customers as Investments March, 2005 Marketing Thought Leaders Wharton Marketing's "Marketing Challenge" Thought Leaders II Adverse Reactions: What Does the Vioxx Withdrawal Mean for the Pharma Industry? In the Classroom Women in Leadership Find Common Ground In the Classroom II Bringing a New Discipline to Real Options Wharton School Publishing Managing Customers as Investments February, 2005 Career Milestones Reader Survey Real Options Survey Advanced Management Program Rising in Retail Executive Development Program Understanding the Chemistry of Leadership Essentials of Management Opening the Door to a New Career In the Classroom Seeing Marketing Through the Eyes of the CFO January, 2005 Creative Leadership Wharton West Leadership Conference Patagonia President and CEO Michael Crooke on Leading With Creativity and Conviction Thought Leaders How To Succeed in the Biggest Market Opportunity of the Next 50 Years Industry-Specific Programs Breathing New Life Into Life Insurance In the Classroom A Booster Shot of Knowledge December, 2004 Marketing Thought Leaders Coca-Cola's C2: Anatomy of a New Product Launch In the Classroom Linking Marketing Metrics to Financial Consequences Career Reflections A Winning Bet Wharton Leadership Conferences Leading With Creativity and Conviction November, 2004 How Executives Learn In the Classroom Booz-Allen e-Learning Program Combines High Tech and High Touch Thought Leaders Real Learning From Simulations In the Classroom II Putting Learning Into Action October, 2004 Security Thought Leaders Taking a Broader View of Executive Development In the Classroom Strategies for Addressing Terrorism and Other Enterprise Risks Custom Programs Job Security September, 2004 Careers Thought Leaders Wharton's Career Management Director Offers Advice for the Mid-Career Executive In the Classroom Marketing Pharmaceuticals: Has Competition Gone Too Far? Wharton Career Advisor Squeezed Out by a Merger Certificate of Professional Development The Best Defense August, 2004 Exploration Advanced Management Program Making the Whopper© Feel at Home in Latin America Thought Leaders Forging Successful Strategic Alliances Wharton Career Advisor Can Corporate Experience Be Distilled into a Start-Up? Summer Reading Take Your Mind in New Directions July, 2004 Strategic Execution Advanced Management Program Strategic Execution Custom Programs Textron Global Leadership Forum: Program Structure Follows Strategy Wharton Career Advisor Pigeonholed by Success Wharton Fellows Thinking Outside the Bento Box June, 2004 Broadening the Dialogue on Leadership Advanced Management Program No Leader Is an Island Custom Programs Keeping on the Right Side of Insider Trading Laws Wharton Fellows Changing Channels: Media Transformations Wharton Career Advisor Fighting the Pull of Bureaucracy and Politics May, 2004 Broadening the Dialogue on Leadership Advanced Management Program Cross-Cultural, Cross-Industry Dialogues In the Classroom The Perils of Pensions Wharton West Leadership Conference Leadership in an Uncertain Era Thought Leaders A Deeper View of Leadership April, 2004 Building Advantage Advanced Management Program Strategies for Creating Value and Building Advantage Thought Leaders Designing Pension Plans for Real People Custom Programs Corporate Security Leaders Face New Leadership Challenges Wharton Conference Wharton West Leadership Conference The Last Word A New Beginning March, 2004 An Environment of Rapid Change Advanced Management Program Analyzing the Competitive Landscape Thought Leaders Is There Such a Thing as "Women's Leadership"? Custom Programs How IPI's Wharton Program Taught One Family to Be Wise About Their Wealth The Last Word Building Your Ability to See Change February, 2004 Succession Planning: Building Executive Talent Custom Programs Building the Bench: How ScottishPower Is Strengthening Its Leadership Team to Drive Growth Advanced Management Program Ferguson Enterprises: Succesful Succession Planning Thought Leaders Using Discovery Driven Planning to Drive Business Development at Air Products In the Classroom What Makes a Good Executive Coach The Last Word Planning for Succession January, 2004 Focus on: Career Negotiations Thought Leaders Larry King's Best Mistake: Negotiating for Career Success In the Classroom Women in Leadership Career Profile Curt Girod: "Change is a Way of Life" The Last Word Work as Negotiation December, 2003 Focus on: Career Competencies In the Classroom What It Takes To Succeed In the Classroom II Developing Competencies: Are You Ready? Thought Leaders The De-Evolution of the Organization Man An Invitation Wharton Career Advisor The Last Word Train Wrecks and Missed Trains November, 2003 Focus on: Revolutionizing Marketing Thought Leaders Charles Schwab's David Pottruck on Rediscovering Marketing Senior Management Programs Strategies for Emerging Markets In the Classroom Driving Performance With Marketing Dashboards The Last Word Marketing by Instrument October, 2003 Focus on: Putting the Force in Sales Force In the Classroom Measuring Sales Force Effectiveness Industry-Specific Custom Programs What It Takes to Sell Thought Leaders China: The Power of Selling Outside the Box The Last Word Understanding What You Are Selling September, 2003 Focus on: Harnessing the Storm Thought Leaders Profiting From Uncertainty: Great Fortunes Are Made When the Cannonballs Are Falling in the Harbor Custom Programs Making Sense of Uncertain Financial Markets In the Classroom Leading in Uncertain Times Wharton Executive Briefing Marketing Metrics With Financial Muscle The Last Word Getting on the Right Track July/August, 2003 Focus on: Best of the Buzz Best of the Buzz # 1: Are You a Manager or a Leader? Reflections from Wharton Faculty Best of the Buzz # 2: The (Shrinking) Divide Between Marketing and Finance Best of the Buzz # 3: Eight Simple Resolutions for a Stronger Business The Last Word Learning Never Stops June, 2003 Focus on: Corporate Governance Thought Leaders Elizabeth Bailey: Board Service is "Problem-Solving at Its Highest Degree" In the Classroom Finance, Audit, and Risk for Board Members The Last Word A Palpable Shift of Power May, 2003 Focus on: Working in an Uncertain World Thought Leaders Working in the War Zone: Zehavit Joseph Discusses Doing Business in Israel In the Classroom Profiting from Uncertainty The Last Word Under the Waves April, 2003 Focus on: Wharton ROI — Return on Knowledge In the Classroom I Return on Education In the Classroom II Dealmaker Thought Leaders I Connecting Strategy to Finance Thought Leaders II Going to Bat for Baseball The Last Word Cumulative Returns March, 2003 Focus on: Financial Services Thought Leaders I Restoring Confidence in the Market In the Classroom Pension Fund and Investment Management Advanced Management Program Becoming the "Financial Conscience" of the Company Thought Leaders II Changing Marketing Models for Financial Services New Program Profile Getting Pricing Right the First Time The Last Word Without Confidence, There Are No Financial Markets February, 2003 Focus on: Pharma In the Classroom Critical Care Issues for Managers in Biotech and Pharma Thought Leaders Linking Marketing to Bottom-Line Results Executive Development Program An Ounce of Ethical Prevention Wharton Entrepreneurship Conference Building Businesses in Biotech Wharton Postscript Restoring Confidence in Financial Markets The Last Word Be Healthy, Wealthy, and Wise January, 2003 Resolved: Let's Get Back to Basics Thought Leaders Eight Simple Resolutions for a Stronger Business Senior Management Programs Jeremy Rifkin on the Hydrogen Economy Buzz Worthy Out With the Old, In With the New The Last Word Taking a Lesson From History December, 2002 Focus: The Right Metrics Thought Leaders I Wharton Study Examines Intangibles Thought Leaders II The [Shrinking] Divide Between Marketing and Finance Metrics In the Classroom I Business Process Outsourcing: Get the Metrics Right Before You Go Offshore In the Classroom II Do You Want Loyal Customers? Buzz Worthy Metric Mayhem: The Best Metrics Can't Overcome Tradition The Last Word Measuring Up November, 2002 Focus: Leading Change In the Classroom Going to the Mountaintop The Directors' Consortium Unraveling the Complexity of Board Decision Making Thought Leaders I A Gallery of Leaders Thought Leaders II What Makes Supply Chains More Profitable? Senior Management Profile How Sam Galeotos Charted a Course to Leadership in Global Travel Certificate of Professional Development Wrestling Alligators and Other Slippery Management Challenges The Last Word Changing the Weather October, 2002 Focus: Creating Value Thought Leaders What Makes a CRM Program Win? In the Classroom I Q&A: Beating the M&A Odds In the Classroom II Using Discovery-Driven Planning in Business Building Certificate of Professional Development Creating Value on the Razor's Edge The Last Word An Educational Value Chain September, 2002 Focus: Managing in Turbulent Times Senior Management Profile Suzanne DuBose: Transformation at Ground Zero In the Classroom Business Building Off the Shelf: New Faculty Book Profiting from Uncertainty by Paul Schoemaker Thought Leaders Marketing Competitively in a Down Economy Brain Food Wharton Breakfast Forums Offer a Smorgasbord of Knowledge Ask Wharton Dr. Greg Shea on Making the Leap to CEO Readers Write Were You Completely Honest? The Last Word It's Not as Bad as You Think — or, As Good as You'd Hoped August, 2002 Focus: Making Better Decisions In the Classroom Analyzing Complex Decisions: The Art and Science of Decision Making Thought Leaders Is That Your Final Answer? Wharton on Making Decisions Thought Leaders II Winning Decisions: A Framework for Making Better Decisions Wharton Fellows Thinking Through Technology Transformations 20/20 Hindsight Readers Write About Their Decisions The Last Word Tough Decisions for Corporate Directors July, 2002 Focus: Recommended Reading Thought Leaders Is Your Supply Chain Missing a Link? Read All About It! Wharton Faculty and Staff Share Their Favorite Books Readers Recommend Your Book Picks Readers Write Your Letters Buzz Worthy Who Moved My Brain? The Last Word Author! Author! June, 2002 Focus: Creative Approaches to Strategy Thought Leaders Keeping Strategy Ahead of the Curve Wharton West Focus on Simplicity and Service Wharton Fellows The Promise and Perils of organization the Classroom In the Classroom Solving the CRM Challenge Buzz Worthy I’m Offered the World. But What About Family? The Last Word What Happened to Common Sense? May, 2002 Focus: Leadership vs. Management Thought Leaders: Are You a Manager or a Leader? Reflections From Wharton Faculty In the Classroom Walking the Talk Wharton Leadership Ventures Wharton West People Power Managing People and Building Relationships Buzz Worthy Introducing a Career Advice Column With Attitude Bad Job, Good Career Move. Should I Stay? The Last Word Raising the Bar for Directors April, 2002 Focus: Finance Thought Leaders: Interview with Peter Knutson Taking the Measure of Accounting In the Classroom New Programs Focus on Global Corporate Finance and the CFO Wharton Fellows: Profile Growth and Adapting to Change Executive Development Program The Ethics of Leadership Wharton West: The New Deal at Work HR Forum Attracts Bay Area Firms The Last Word Too Good To Be True March, 2002 Focus: Entrepreneurship Thought Leaders: The Entrepreneurial Mindset Make It a Habit In the Classroom: CPD Track Creating an Entrepreneurial Toolkit Wharton Fellows: Energizing Entrepreneurs University City Science Center Is a Growing Business Advanced Management Program: Alumni Profile A Wealth of Knowledge for New Business The Last Word The Progress of New Technologies: Assessing Recent Discoveries in the Biosciences February, 2002 Focus: Biosciences and Other Emerging Technologies In the Classroom Genomics and Beyond: Business Implications of the Biosciences Revolution Wharton Knowledge: Emerging Technologies Management Research Program What’s Next? Visit the Outer Reaches of Technology Wharton Fellows: Profile Centocor’s Michael Rechtiene Creates Links for Customers and Their Patients Thought Leaders: Wharton on Managing Emerging Technologies Living With Paradoxes and Ambiguities The Last Word The Progress of New Technologies: Assessing Recent Discoveries in the Biosciences January, 2002 Focus: Disruptive Change New Year's Resolutions Wharton Knowledge New Human Resources Challenges, A Shifting Balance of Worker Thought Leaders Consumer Confidence: Don't Worry, Be Happy Wharton West: Leading the Effective Sales Force INSEAD and Wharton Professors Team Up — Encore! In The Classroom: Connecting With Customers Getting the Most Out of Your CRM Investment Wharton Postscript: Lessons for the New Year A Letter From Kenwyn Smith The Last Word: Wharton on Meeting Emerging Business Needs Getting Back in the Game December, 2001 Focus: Leadership Thought Leaders: Leading Up Acting as If You Were in Charge Laughter from the Front Lines Be Careful What You Ask For Wharton West: Vice Dean Helps A.L.S. Association Bicycling as a Labor of Love Wharton Fellows: Taking the Next Step Fellows at Chicago Regional Forum Set New Program Design In the Classroom: The Leadership Journey What's Your Story? Out of the Classroom: Wharton Leadership Ventures Walk the Walk The Last Word: Wharton and the New Business Reality Taking Stock of the Future November, 2001 Focus: Thinking Your Way Out of Uncertain Times Wharton on the New Business Reality Scenarios and Strategies for the Future Wharton Knowledge Surviving an Industry Shakeout Thought Leaders What Next?: Jeremy Siegel on the Post-September 11 Stock Market Laughter From the Front Lines An "A" for Effort In the Classroom Beyond CRM: New Program Explores Strategy of Customer Relationships Wharton West Consider Yourself Part of the Wharton Family Wharton Fellows Creating a Decision Support Network The Last Word Thinking Your Way Out of Uncertain Times October, 2001 Focus: Marketing Wharton Knowledge The Use of Variety in Purchase Decisions — An Interview With Marketing Professor Barbara E. Kahn Thought Leaders Convergence Marketing: A Preview of the New Book by Jerry Wind and Vijay Mahajan Laughter From the Front Lines First-class Flubb Ups In the Classroom A Winning Week at Wharton: Implementing Strategy Wharton West Wharton Faculty Head for California The Last Word Wharton on Marketing August, 2001 Focus: Favorite Books The First Annual E-Buzz Wharton@Work Summer Reading List Laughter From the Front Lines International Faux Pas The Last Word Take Off From the Beach
	Faculty Books

	The following books have electronic chapters available. You'll be prompted to enter your email address and the chapters will then be emailed to you. The chapters are in Adobe PDF format, and Acrobat Acrobat Reader® is required to open the files. Acrobat Reader is a free download from the Adobe website, at http://www.adobe.com.
	Leading Up: How to Lead Your Boss So You Both Win, by Michael Useem Convergence Marketing: Strategies for Reaching the New Hybrid Consumer, by Jerry Wind and Vijay Mahajan with Robert E. Gunther
	© 2004 The Wharton School, University of Pennsylvania