Christophe van den Bulte, PhD
Gayfryd Steinberg Professor, Professor of Marketing, The Wharton School
Industrial marketing, social networks
Professor Van den Bulte’s research focuses on how new products and technologies gain market acceptance and on how social networks affect the dissemination of information. Applications include quantifying the importance of “word-of-mouth” among physicians in the adoption of new pharmaceuticals and quantifying the impact of product-market overlap among competing mutual funds companies on their product launch decisions.
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Executive Education Programs Taught
Strategic Marketing for Competitive Advantage
Learn how leading marketers segment and target customers, analyze consumer decisions, develop unique brands, utilize distribution channels, and make effective marketing communication decisions.
Wharton Marketing Metrics™: Linking Marketing to Financial Consequences
Demonstrate your marketing programs’ ROI and strategically invest marketing dollars. Benefit from the latest research and tools to better assess and communicate the impact of marketing initiatives on your bottom line.