Associate Professor of Marketing, The Wharton School
pricing, social influence, social networks
Raghuram Iyengar is an associate professor of marketing whose research interests are in the area of pricing and social networks and his teaching interests are in market research and analytics. In the area of pricing, his work focuses on the impact of multi-part pricing schemes on consumer response. He has an undergraduate degree in engineering from I.I.T. Kanpur, India and a PhD in marketing from Columbia University. His research has been published in Journal of Marketing Research
, Journal of Consumer Research
and Marketing Science
Executive Education Programs Taught
Strategic Marketing for Competitive Advantage
Learn how leading marketers segment and target customers, analyze consumer decisions, develop unique brands, utilize distribution channels, and make effective marketing communication decisions.