J. Wesley Hutchinson, PhD

Stephen J. Heyman Professor; Faculty Director, Wharton Behavioral Laboratory; Professor of Marketing, The Wharton School

Research Interests:

Consumer and managerial decision making

About J. Wesley:

Wes’ current research projects include studies on consumer and managerial decision-making processes, modeling the sales impact of brand awareness, and the role of visual attention in point-of-purchase marketing activities. He has published articles in a wide variety of journals in business and psychology and is on the editorial review boards of the Journal of Consumer Research, the Journal of Consumer Psychology, and Marketing Science. Dr. Hutchinson’s current teaching interests include marketing management, new-product development, global demographic trends, and graduate seminars in marketing research methods.

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Executive Education Programs Taught

Strategic Marketing for Competitive Advantage
Learn how leading marketers segment and target customers, analyze consumer decisions, develop unique brands, utilize distribution channels, and make effective marketing communication decisions.