Peter Fader, PhD

Frances and Pei-Yuan Chia Professor, Professor of Marketing; Co-Director, Wharton Customer Analytics Initiative, The Wharton School

Research Interests:

Lifetime value of the customer, sales forecasting for new products, behavioral data

About Peter:

The author of recently published Customer Centricity: What It Is, What It Isn’t and Why It Matters, Peter’s expertise centers on the analysis of behavioral data to understand and forecast customer's-purchasing activities. Peter has consulted for firms in a wide range of industries, including consumer packed goods, interactive media, financial services, retailing, and pharmaceuticals.

Read full faculty bio on Wharton website

Executive Education Programs Taught

Advanced Management Program
Technology, globalization, and constant change have made the job of leading a business more exciting, complex, and demanding. If you are leading, or are in line to lead your firm, Wharton’s flagship program empowers you to define and act on your purpose as a leader and strengthen your strategic prowess. Receive alumni status.

Executive Development Program
Academic Director
Transitioning from functional, unit, or regional management to general management requires knowledge in areas such as finance, marketing, leadership, and strategy. This program prepares you for the complexities of organizational dynamics, communication, and leadership.

Global CEO Program: A Transformational Journey
This program meets on three non-consecutive weeks in three different countries – IESE in Sao Paulo, Brazil, the Wharton School in Philadelphia, and CEIBS in Shanghai, China. Strengthen your knowledge of new markets, reflect on pressing issues, and broaden your skills as a senior leader.

Wharton Marketing Metrics™: Linking Marketing to Financial Consequences
Demonstrate your marketing programs’ ROI and strategically invest marketing dollars. Benefit from the latest research and tools to better assess and communicate the impact of marketing initiatives on your bottom line.