Peter Fader, PhD

Frances and Pei-Yuan Chia Professor; Professor of Marketing, The Wharton School

Research Interests:

Lifetime value of the customer, sales forecasting for new products, behavioral data

About Peter:

The author of Customer Centricity: What It Is, What It Isn’t and Why It Matters, Peter’s expertise centers on the analysis of behavioral data to understand and forecast customer's-purchasing activities. Peter has consulted for firms in a wide range of industries, including consumer packed goods, interactive media, financial services, retailing, and pharmaceuticals.

Read full faculty bio on Wharton website


Executive Education Programs Taught

Advanced Management Program
Technology, globalization, and constant change have made the job of leading a business more exciting, complex, and demanding. If you are leading, or are in line to lead your firm, Wharton’s flagship program empowers you to define and act on your purpose as a leader and strengthen your strategic prowess. Receive alumni status.

Customer Analytics
Gain an in-depth understanding of new forms of customer data, enhance your ability to forecast customer behavior, and acquire the skills to develop and execute effective monetization strategies.

Executive Development Program
Academic Director
Transitioning from functional, unit, or regional management to general management requires knowledge in areas such as finance, marketing, leadership, and strategy. This program prepares you for the complexities of organizational dynamics, communication, and leadership.

Global CEO Program: A Transformational Journey
This program meets on three non-consecutive weeks in three different countries – IESE in Sao Paulo, Brazil, the Wharton School in Philadelphia, and CEIBS in Shanghai, China. Strengthen your knowledge of new markets, reflect on pressing issues, and broaden your skills as a senior leader.

Physician Leadership Academy
Physician Leadership Academy, offered in partnership with Deloitte Consulting, will facilitate the journey from physician leader to enterprise leader. This program consisting of three non-consecutive modules combines in-person learning with individual feedback and coaching, mentoring from successful physician leaders, and peer support.

Wharton Marketing Metrics™: Linking Marketing to Financial Consequences
Demonstrate your marketing programs’ ROI and strategically invest marketing dollars. Benefit from the latest research and tools to better assess and communicate the impact of marketing initiatives on your bottom line.