Leonard Lodish, PhD

Samuel R. Harrell Professor Emeritus, Professor Emeritus of Marketing; Leader and Co-Founder, Global Consulting Practicum, The Wharton School

Research Interests:

Marketing resource allocation and deployment; sales force, advertising, and promotion decision support; entrepreneurial marketing, marketing experimentation

About Leonard:

Len is a founding partner of Musketeer Capital, LLC and has pioneered the development of models and decision support systems that have been syndicated for worldwide use for sales force deployment, advertising, and promotion planning. Len is an active early stage advisor, director, and investor. He has been actively involved with many very successful ventures including Diapers.com (Quidsi) and Milo.com. He also has consulted for many large firms such as Merck, Procter & Gamble, and Pepsico.

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Executive Education Programs Taught

Leading the Effective Sales Force
Academic Director
Make your sales force a sustainable competitive advantage for your firm. Gain a comprehensive approach to motivating and compensating the sales force and tools to manage increasing market complexities.