David Bell, PhD

Xinmei Zhang and Yongge Dai Professor, Professor of Marketing, The Wharton School

Research Interests:

E-commerce, traditional retail, consumer shopping behavior

About David:

David is the Xinmei Zhang and Yongge Dai Professor at the Wharton School of the University of Pennsylvania where he studies how we use the Internet and related technologies to search, shop, and sell. David’s book Location is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One explains how and why where we live and work shapes our behavior online.

David is an award-winning teacher and researcher and developed Wharton’s first course on digital marketing and e-commerce. His articles have appeared in all major marketing journals including Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Marketing Science, and Management Science and his research has been recognized with the Frank M. Bass Outstanding Dissertation Award, three John D.C. Little Best Paper Finalist Awards, and two INFORMS Marketing Science Long Term Impact Finalist Awards.

He is an active angel investor in, and advisor to, a variety of successful Internet startups and serves as an expert witness in consumer Internet litigation. David is a New Zealand citizen and received his PhD from Stanford University’s Graduate School of Business.

Read full faculty bio on Wharton website

Executive Education Programs Taught

Advanced Management Program
Technology, globalization, and constant change have made the job of leading a business more exciting, complex, and demanding. If you are leading, or are in line to lead your firm, Wharton’s flagship program empowers you to define and act on your purpose as a leader and strengthen your strategic prowess. Receive alumni status.

Digital Marketing Strategies for the Digital Economy
Academic Director
Understand and evaluate key aspects of digital marketing, including digital strategy and social media, to enable successful development and implementation of relevant and powerful digital marketing efforts.

Global CEO Program: A Transformational Journey
This program meets on three non-consecutive weeks in three different countries – IESE in Sao Paulo, Brazil, the Wharton School in Philadelphia, and CEIBS in Shanghai, China. Strengthen your knowledge of new markets, reflect on pressing issues, and broaden your skills as a senior leader.