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Raju Jagmohan

Jagmohan S. Raju, PhD

Joseph J. Aresty Professor; Executive Director, Wharton Co-Sponsorship of Indian School of Business; Professor of Marketing, The Wharton School

Research Interests:Competitive strategy, pricing, retailing

About Jagmohan

An award-winning professor and internationally renowned pricing expert who served as vice dean of Executive Education for nearly six years, Jagmohan S. Raju has taught extensively in Wharton’s MBA, EMBA, and Executive Education divisions.

His research interests include pricing, strategic alliances, new product introduction strategy, retailing, private labels, and corporate advertising. Raju has consulted extensively with multinational companies on designing pricing strategies and developing launch plans for new products.

He holds a PhD in Business, an MS in Operations Research, and an MA in Economics from Stanford University. He also has an MBA from the Indian Institute of Management, Ahmedabad, and a BTech in Electrical Engineering from the Indian Institute of Technology, Delhi.

Read full faculty bio on Wharton website


Executive Education Programs Taught

General Management Program

Academic Director

Invigorate, strengthen, and refine your leadership skills while elevating your management skills. Gain operational insight as you advance your business acumen with a focused curriculum that covers finance, leadership, marketing, and strategy. Accelerate your career while building an invaluable global network. Upon completion, you will be granted highly sought-after Wharton alumni status.

Pricing Strategies: Measuring, Capturing, and Retaining Value

Academic Director

Learn how to maximize profits by combining the latest strategic pricing tools and techniques with valuable insights into consumer psychology. Work alongside global peers to develop and defend actionable pricing for immediate use.

Strategic Marketing for Competitive Advantage

Academic Director

Learn how leading marketers segment and target customers, analyze consumer decisions, develop unique brands, utilize distribution channels, and make effective marketing communication decisions.