William Stewart Woodside Professor, Professor of Marketing, The Wharton School
Brand equity, marketing metrics, competitive marketing strategies, product line strategy
The co-founder of Bizrate.com, Dave is a marketing expert whose research interests cover marketing ROI, Internet marketing, competitive marketing strategy, market segmentation, marketing models, and understanding brand choice behavior. He has taught at the Harvard Business School and Stanford University, and served as a visiting professor at INSEAD at Fontainebleau, France. An award-winning teacher, Business Week recently named Dave one of the “pick of the B-school crop” of professors.
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