Barbara Kahn, PhD
Patty and Jay H. Baker Professor, Professor of Marketing; Director, Jay H. Baker Retailing Center, The Wharton School
Brand loyalty, consumer choice, customer relationship management
Barbara is the co-author of The Grocery Revolution: The New Focus on the Consumer (Addison-Wesley, 1997), a look inside the packaged goods industry and study of consumer behavior. She is an internationally recognized scholar whose research areas include consumer choice, variety seeking, brand loyalty, retail assortment, price promotions, and decisions under uncertainty/ambiguity (including medical and financial decision-making).
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Executive Education Programs Taught
Executive Development Program
Transitioning from functional, unit, or regional management to general management requires knowledge in areas such as finance, marketing, leadership, and strategy. This program prepares you for the complexities of organizational dynamics, communication, and leadership.
Strategic Marketing for Competitive Advantage
Learn how leading marketers segment and target customers, analyze consumer decisions, develop unique brands, utilize distribution channels, and make effective marketing communication decisions.