Wharton’s GBTA Academy provides you with essential business acumen in leadership, finance, marketing, and management. You work in teams to study the impact of decisions on financial performance, develop better decision-making skills, and learn techniques for achieving strategic advantage. After completing the program, you’ll have the skills and tools to analyze new trends in the travel industry, to identify new solutions to emerging problems in the rapidly changing business travel industry environment, and to provide more value to your company and customers. In addition, you’ll receive a certificate from the Wharton School that illustrates your commitment to continuing professional development.
GBTA Academy: Global Leadership Professiona® (GLP) Program kicks off with a negotiation and influence program led by Mario Moussa, an advisor to senior executives on strategy and competitiveness and an expert in large-scale organizational initiatives. Through the breadth and depth of Wharton faculty expertise, you’ll gain intensive insight into current business issues in leadership, finance, marketing, and management. This unparalleled Wharton experience employs an interdisciplinary approach that addresses both the challenges and opportunities of conducting business in a rapidly changing environment.
This program provides travel industry leaders with business insights and tools to grow as strategic decision-makers.
The GBTA Academy will offer three two-day programs on Management, Leadership, and Finance in the summer and fall 2016:
- Negotiations and Influence Strategies for Success (Denver, Colorado)
- Strategy Accelerators: How to Win Today and Tomorrow (New York City, New York)
- Financial Strategy and Value Creation (Scottsdale, Arizona)
Through practitioner-led lectures and first-rate networking with other travel industry leaders, participants will discover their own pathway for leadership success.
Overall, you will learn how to:
- Leverage the six channels of influence and most effective communication styles
- Increase your “strategic thinking IQ” through reality testing your strategy assumptions and organization capabilities for both clarity and realism
- Identify and manage “strategy accelerators,” including identifying areas of strength
- Discover the link between financial strategy and performance management