Impact & Experience
The program offers you the chance to rethink your business vision and management approach as a global leader, allowing you to:
- Focus on a specific business challenge faced by your organization.
- Identify new insights and perspectives to help you rethink your approach.
- Reflect on actions geared to your organization’s needs for greater impact.
Designed for a truly international learning experience over three non-consecutive weeks, the Global CEO Program offers a unique forum for the exchange of ideas among senior executives from diverse backgrounds, industries and countries. The Program employs a wide array of teaching approaches. For example:
- Expert faculty members guide in-depth discussions and provide highly informed views on global markets.
- Participants engage in interactive discussions, individual learning, case-based learning, peer coaching, role-plays and group exercises.
- Small- and large-group discussions, team projects and study groups promote the exchange of ideas and experiences and stimulate fresh thinking.
- Interaction with other highly successful business executives who come from different parts of the world enable participants to formulate new goals and strategies.
- Daily learning logs maximize program benefits and boost effectiveness.
2016–2017 Global CEO Program Modules
Asia — China Europe International Business School (CEIBS), Shanghai, China
November 6–11, 2016
- Expanding your global footprint
- Negotiating across different cultures
- Structuring your organization through corporate governance policies
North America — The Wharton School, Philadelphia, USA
March 12–17, 2017
- Developing breakthrough marketing strategies
- Capturing profitable growth through strategic financial decisions
- Identifying and selecting opportunities through innovative processes
- Linking operations to profitability
Europe — IESE Business School, Barcelona, Spain
June 11–16, 2017
- Understanding the factors that shape the global landscape
- Defining strategies to take cross-border differences into account
- Designing new business models
Who Attends This Program
Participants are of diverse cultural backgrounds, come from a wide range of industries, and represent the private and public sectors. Participant titles include:
- CEO, COO, and President
- Owners and Principals
- Board Members
Global CEO typically attracts chief decision makers and C-level senior executives with commensurate general management experience in companies with global or regional operations. Participants should be fluent in English for business purposes and willing to share their experiences, viewpoints and expertise with fellow participants.
This program is ideal for individuals from companies working in areas affected by an uncertain and complex world such as financial services, telecommunications, health care and consumer goods, as well as firms impacted by increased pressure from globalized market forces.
To further leverage the value and impact of Global CEO Program, we encourage companies to send cross-functional teams of executives to Wharton. We offer group enrollment benefits to companies sending four or more participants to this program.
The faculty, drawn from each of the three participating business schools, represents a distinguished academic team. Faculty members are recognized globally for their teaching contributions and as business executives, consultants, advisors, directors of corporate boards, and authors of numerous books, case studies, and academic papers.
Juan Antonio Fernandez
José Luis Nueno
Harbir Singh, PhD
Mack Professor of Management; Co-Director, Mack Institute for Innovation Management; Vice Dean for Global Initiatives, The Wharton School
Research Interests: Corporate governance, corporate restructuring, management buyouts, strategies for corporate acquisitionsSee Faculty Bio
Raphael Amit, PhD
Robert B. Goergen Professor of Entrepreneurship, Professor of Management, The Wharton School
Research Interests: Entrepreneurship, family business, venture capital financingSee Faculty Bio
David Bell, PhD
Xinmei Zhang and Yongge Dai Professor, Professor of Marketing, The Wharton School
Research Interests: E-commerce, traditional retail, consumer shopping behavior See Faculty Bio
Jonah Berger, PhD
Associate Professor of Marketing, The Wharton School
Research Interests: Consumer decision making, social contagion, social influence, viral marketingSee Faculty Bio
Mauro Guillén, PhD
Dr. Felix Zandman Professor, Professor of International Management, The Wharton School; Director, The Lauder Institute, University of Pennsylvania
Research Interests: Globalization, international political economy, multinational managementSee Faculty Bio
Christian Terwiesch, PhD
Andrew M. Heller Professor; Senior Fellow, Leonard Davis Institute for Health Economics; Co-Director, William and Phyllis Mack Institute for Innovation Management, The Wharton School
Research Interests: Analyzing operational performance, innovation management, R&D managementSee Faculty Bio
Karl Ulrich, ScD
CIBC Endowed Professor; Professor of Operations, Information and Decisions; Professor of Management; Vice Dean of Entrepreneurship and Innovation, The Wharton School
Research Interests: Environmental issues, product design and development, innovationSee Faculty Bio
Jerry Wind, PhD
Lauder Professor, Academic Director, The Wharton Fellows Program Director, SEI Center for Advanced Studies in Management, Professor of Marketing, The Wharton School
Research Interests: Global marketing strategy, marketing-driven corporate strategy, new product and business developmentSee Faculty Bio
This program takes place over three nonconsecutive weeks. The program fee includes tuition, teaching materials, and accommodations. Travel expenses are not included.
Plan Your Stay
“There is a huge value with the cross-program project, which we can’t even quantify. The feedback sessions are powerful in many ways.” —Carmen Tanasie, CEO, Omnicom Media Group
“I chose the GCP program because I was looking for a program that provides a lot of depth into many disciplines in business today, and also a global outlook with a glimpse into the future.” —Mansour Hajjar, CEO, Allied Enterprises (UAE Chalhoub Group)
“Peers are some of the most interesting and experienced people you could have as co-participants. So learning from them is great. It’s a good course for senior executives or those trying to get to CEO positions. The way it’s designed is smart because by locating the program in places like Brazil, the U.S. and China, you get the flavor of these markets – and a sense of adventure, too.” Sanjay Sharma, CEO, Tata Interactive Systems
“This is the ideal program for people looking to broaden their business outlook and deepen their understanding of global trends and market behavior. Learning and sharing experiences with a culturally diverse group of peers increased the value of the program exponentially for me.” —Hans van der Noorda, CEO, Benelux of ING Bank
“The GCP provided an exceptional learning experience. You are transformed by the enriching perspectives of a culturally diverse group of peers and leave the program armed with practical solutions to address your unique business challenges as a global leader.” —Lain Jager, CEO, Zespri international (New Zealand)