View all programs within: Leadership

Global CEO Program: A Transformational Journey

Nov 06, 2016 - Nov 11, 2016Shanghai, China$41,000
Mar 12, 2017 - Mar 17, 2017Philadelphia, PA
Jun 11, 2017 - Jun 16, 2017Barcelona, Spain

Tuition includes three non-consecutive sessions. All sessions are required for completion.

Program Overview

Global CEO Program: A Transformational Journey, offers chief executives an opportunity to step back from the rapid pace of daily business to reflect on the most pressing issues facing their companies while engaging with seasoned executives from distinct backgrounds, industries and cultures. This strategic management program is led by three top-ranked business schools — IESE Business School, the Wharton School, and the China Europe International Business School (CEIBS) — and participants will attend one week modules on three continents: South America, North America and Asia.

Impact & Experience

The program offers you the chance to rethink your business vision and management approach as a global leader, allowing you to:

  • Focus on a specific business challenge faced by your organization.
  • Identify new insights and perspectives to help you rethink your approach.
  • Reflect on actions geared to your organization’s needs for greater impact.

Designed for a truly international learning experience over three non-consecutive weeks, the Global CEO Program offers a unique forum for the exchange of ideas among senior executives from diverse backgrounds, industries and countries. The Program employs a wide array of teaching approaches. For example:

  • Expert faculty members guide in-depth discussions and provide highly informed views on global markets.
  • Participants engage in interactive discussions, individual learning, case-based learning, peer coaching, role-plays and group exercises.
  • Small- and large-group discussions, team projects and study groups promote the exchange of ideas and experiences and stimulate fresh thinking.
  • Interaction with other highly successful business executives who come from different parts of the world enable participants to formulate new goals and strategies.
  • Daily learning logs maximize program benefits and boost effectiveness.

2016–2017 Global CEO Program Modules

Module I
Asia — China Europe International Business School (CEIBS), Shanghai, China
November 6–11, 2016

  • Expanding your global footprint
  • Negotiating across different cultures
  • Structuring your organization through corporate governance policies

Module II
North America — The Wharton School, Philadelphia, USA
March 12–17, 2017

  • Developing breakthrough marketing strategies
  • Capturing profitable growth through strategic financial decisions
  • Identifying and selecting opportunities through innovative processes
  • Linking operations to profitability

Module III
Europe — IESE Business School, Barcelona, Spain
June 11–16, 2017

  • Understanding the factors that shape the global landscape
  • Defining strategies to take cross-border differences into account
  • Designing new business models

Who Attends This Program

Participants are of diverse cultural backgrounds, come from a wide range of industries, and represent the private and public sectors. Participant titles include:

  • CEO, COO, and President
  • Owners and Principals
  • Board Members

Global CEO typically attracts chief decision makers and C-level senior executives with commensurate general management experience in companies with global or regional operations. Participants should be fluent in English for business purposes and willing to share their experiences, viewpoints and expertise with fellow participants.

This program is ideal for individuals from companies working in areas affected by an uncertain and complex world such as financial services, telecommunications, health care and consumer goods, as well as firms impacted by increased pressure from globalized market forces.

To further leverage the value and impact of Global CEO Program, we encourage companies to send cross-functional teams of executives to Wharton. We offer group enrollment benefits to companies sending four or more participants to this program.


The faculty, drawn from each of the three participating business schools, represents a distinguished academic team. Faculty members are recognized globally for their teaching contributions and as business executives, consultants, advisors, directors of corporate boards, and authors of numerous books, case studies, and academic papers.

CEIBS Professors:
Rama Velamuri
Jianmao Wang
Juan Antonio Fernandez
Willem Burgers

IESE Professors:
Julia Prats
Marc Sachon
José Luis Nueno
Toni Dávila
Pankaj Ghemawat
Pedro Videla
Pedro Nueno

Wharton Professors:

  • Harbir Singh, PhD

    Academic Director

    Mack Professor of Management; Co-Director, Mack Institute for Innovation Management; Vice Dean for Global Initiatives, The Wharton School

    Research Interests: Corporate governance, corporate restructuring, management buyouts, strategies for corporate acquisitionsSee Faculty Bio

  • Raphael Amit, PhD

    Robert B. Goergen Professor of Entrepreneurship, Professor of Management, The Wharton School

    Research Interests: Entrepreneurship, family business, venture capital financingSee Faculty Bio

  • David Bell, PhD

    Xinmei Zhang and Yongge Dai Professor, Professor of Marketing, The Wharton School

    Research Interests: E-commerce, traditional retail, consumer shopping behavior See Faculty Bio

  • Jonah Berger, PhD

    Associate Professor of Marketing, The Wharton School

    Research Interests: Consumer decision making, social contagion, social influence, viral marketingSee Faculty Bio

  • Mauro Guillén, PhD

    Dr. Felix Zandman Professor, Professor of International Management, The Wharton School; Director, The Lauder Institute, University of Pennsylvania

    Research Interests: Globalization, international political economy, multinational managementSee Faculty Bio

  • Christian Terwiesch, PhD

    Andrew M. Heller Professor; Senior Fellow, Leonard Davis Institute for Health Economics; Co-Director, William and Phyllis Mack Institute for Innovation Management, The Wharton School

    Research Interests: Analyzing operational performance, innovation management, R&D managementSee Faculty Bio

  • Karl Ulrich, ScD

    CIBC Endowed Professor; Professor of Operations, Information and Decisions; Professor of Management; Vice Dean of Entrepreneurship and Innovation, The Wharton School

    Research Interests: Environmental issues, product design and development, innovationSee Faculty Bio

  • David Wessels, PhD

    Adjunct Associate Professor of Finance, The Wharton School

    See Faculty Bio

  • Jerry Wind, PhD

    Lauder Professor, Academic Director, The Wharton Fellows Program Director, SEI Center for Advanced Studies in Management, Professor of Marketing, The Wharton School

    Research Interests: Global marketing strategy, marketing-driven corporate strategy, new product and business developmentSee Faculty Bio

Program Logistics

This program takes place over three nonconsecutive weeks. The program fee includes tuition, teaching materials, and accommodations. Travel expenses are not included.

Plan Your Stay


“There is a huge value with the cross-program project, which we can’t even quantify.  The feedback sessions are powerful in many ways.” —Carmen Tanasie, CEO, Omnicom Media Group


“I chose the GCP program because I was looking for a program that provides a lot of depth into many disciplines in business today, and also a global outlook with a glimpse into the future.” —Mansour Hajjar, CEO, Allied Enterprises (UAE Chalhoub Group)

“Peers are some of the most interesting and experienced people you could have as co-participants.  So learning from them is great.  It’s a good course for senior executives or those trying to get to CEO positions.  The way it’s designed is smart because by locating the program in places like Brazil, the U.S. and China, you get the flavor of these markets – and a sense of adventure, too.” Sanjay Sharma, CEO, Tata Interactive Systems


“This is the ideal program for people looking to broaden their business outlook and deepen their understanding of global trends and market behavior.  Learning and sharing experiences with a culturally diverse group of peers increased the value of the program exponentially for me.” —Hans van der Noorda, CEO, Benelux of ING Bank


“The GCP provided an exceptional learning experience.  You are transformed by the enriching perspectives of a culturally diverse group of peers and leave the program armed with practical solutions to address your unique business challenges as a global leader.” —Lain Jager, CEO, Zespri international (New Zealand)

View all programs within: Leadership

Back To Top