Thriving in today’s retail and consumer product sectors requires agility to keep up with the pace of change and constantly shifting consumer preferences.
Wharton is where to come to spark innovation — not only in new products, but in processes, whether you need to analyze consumer behavior or develop a global brand strategy.
Wharton’s world-class marketing and management faculty bring tremendous industry insight and knowledge to our custom programs designed for consumer-products companies. Our Jay H. Baker Retailing Center links retail theory with practice by forming a partnership among world-class researchers, educators, students, and the global leaders of today’s retail industry. Another resource is the Wharton Customer Analytics Initiative, the preeminent academic research center focusing on the development and application of customer-analytics methods. From consumer behavior and pricing to digital marketing and sales persuasion dynamics, Wharton’s faculty experts will help your business achieve rapid, transformative change.