Success in competitive markets depends on your ability to master and integrate the forces shaping business worldwide — from rapidly accelerating advances in technology to more sophisticated consumers demanding greater value.
Wharton Executive Education marketing programs do just that — prepare you to compete in today's complex, highly competitive markets with solid marketing strategies based on the latest research and best practices. What you learn here will give you the all-important competitive edge you need to thrive in today's marketplace.
Download Wharton on Marketing, with articles culled from the past few months of Knowledge@Wharton. The Wharton on... series features analyses of current business trends, insights from today’s business leaders and Wharton faculty, and articles on the most recent research.
Marketing AND Sales Programs
- Brand Leadership: Strategies for Driving Growth in a Global Marketplace
- Competitive Marketing Strategy
- Customer Driven Marketing: Strategies for Profitable Growth — India
- Leading the Effective Sales Force
- Pricing Strategies: Measuring, Capturing, and Retaining Value
- Strategic Marketing Essentials
- Wharton Marketing Metrics™: Linking Marketing to Financial Consequences
