As an executive, you need to consider — at every step of the planning process — which actions will yield the most substantial gains. Our top-ranked executive education programs in marketing and sales are designed to benefit a wide range of executives, from the new manager seeking to learn the fundamentals of marketing to the senior executive responsible for the overall value of the firm. Essentials of Marketing introduces participants from cross-functional backgrounds — such as research and development, finance, operations, business development, and sales — to the core concepts and strategic perspectives found in most marketing MBA programs.
Additional marketing programs offer tools and methodologies that help managers solve problems and make better decisions and are designed for both the marketing managers who need to demonstrate the ROI of their programs and the finance executives who need to assess the payoffs of marketing investments.
For a more detailed description of specific executive education marketing and sales programs, click any of the links to the left.
Download Wharton on Marketing, with articles culled from the past few months of Knowledge@Wharton. The Wharton on... series features analyses of current business trends, insights from today’s business leaders and Wharton faculty, and articles on the most recent research.