Accounting
Finance
Management
- MGMT 406: Formation and Implementation of Entrepreneurial Ventures
- MGMT 411: Introduction to Management
- MGMT 422: Human Resource Management
- MGMT 423: Business Policy
- MGMT 438: Organizational Behavior/Psychology
- MGMT 482: Strategic Implementation
- MGMT 491: Negotiations & Conflict Resolution
Marketing
- MKTG 411: Introduction to Marketing
- MKTG 421: Consumer Behavior
- MKTG 423: Marketing Research
- MKTG 453: New Product Management
- MKTG 477: Marketing Strategy
Accounting
ACCT 411: Financial Accounting
Examines the concepts and procedures for preparing financial statements in accordance with generally accepted accounting principles. It focuses on the recording process, problems of periodic income measures and valuation, and statement presentation and analysis for companies formed as corporations.
ACCT 412: Managerial Accounting
This course introduces elements of cost accounting and focuses on the use of accounting data for internal management decision making in setting company plans and objectives, measuring and controlling operations, and evaluating investment-related and other proposals. Students will learn the nature of costs and how to analyze and control them. Techniques for analysis and application of useful decision data will be studied, as well as the fundamentals of budgeting and other related topics that will help enable firms to increase efficiency and profitability.
Finance
The economy is the biggest driver of corporate performance, providing the context for a company’s key financial decisions. In this course, students learn how financial markets work and how government policies affect the business environment. The goal is to provide a unified framework for understanding macroeconomic events and policy, paying attention to the interdependence of business, banking institutions, government, and the public in determining the performance of the economy. While focused on the U.S. economy, international aspects such as trade and exchange rates are also considered. This course is appropriate for everyone who holds, or aspires to, a position where big-picture thinking and decision making is required.
Provides students with an analytic framework for addressing how a corporation finances its activities and what investments it should make. Key aspects are the net-present-value approach to valuation and a portfolio approach to understanding risk. Topics include present-value techniques, valuation, the relationship between risk and return, capital market efficiency, the choice between equity and debt financing, and dividend policy. This course utilizes basic algebra; prospective participants who need to refresh their skills in this area can contact a WPWP representative for assistance before enrolling. Acct 411 or a familiarity with financial accounting is recommended.
Management
MGMT 406: Formation and Implementation of Entrepreneurial Ventures
Prerequisites: MGMT 411, MKTG 411, FNCE 412; and ACCT 411 or ACCT 412
This advanced course in entrepreneurship centers on writing a comprehensive business plan and implementation plan for a venture of your choice. The course examines ways to profitably launch and exploit business opportunities (as opposed to what opportunity to explore). It will allow you to acquire the skill set necessary for crafting a winning business model for your venture — developing and writing a coherent and effective plan to start a business, in either an independent or a corporate setting.
MGMT 411: Introduction to Management
This course focuses on three essential areas: (1) Managers as people — who are they, what are their motivations, and how do they lead? What are the special skills needed?; (2) What managers do — building the organization, planning, controlling, and coordinating; and (3) Issues facing managers — the impact of computers, business ethics and responsibility, and cultural problems between government and business. Instruction includes an introduction to current quantitative management tools. The course is taught using a combination of lectures and class discussion.
MGMT 422: Human Resource Management
Focuses on the theory and practice of personnel management and human resource issues in organizations of all types. The course will enable managers to understand the human aspects of his or her job and adapt this knowledge to the efficient use of human resources. It emphasizes overall management responsibilities relating to HR rather than the procedural aspects of personnel management.
MGMT 423: Business Policy
Prerequisites: MKTG 411, ACCT 411, FNCE 412, MGMT 422
Studies the application of decision processes to practical business situations, using perspectives gained in previous BECP courses. The formulation of strategy and policy at executive levels is examined using case studies and action learning in which classroom theory is applied to participants' real-world business challenges.
MGMT 438: Organizational Behavior/Psychology
Prerequisites: MGMT 422
This course is designed to acquaint students with the problems of industrial and organizational psychology and how it affects their lives as job applicants, employees, managers, and consumers.
MGMT 482: Strategic Implementation
The key to effective strategy implementation is people. This course explores how the strategic understanding and use of human capital can help any organization execute its goals more successfully. The course focuses on changing demographics of the workplace, how work gets done in the 21st century, the dynamics of change, and how to motivate, engage, and guide people in their work to support the mission and vision of the company. Students will develop an understanding of strategy implementation in complex organizations, including how organizational planning, design, control, and human resource decisions are both interdependent and critical to successful implementation.
MGMT 491: Negotiations & Conflict Resolution
Covers conflict resolution; the techniques to manage it; and the behavior of individuals, groups, and organizations in that situation. The course is designed to be relevant to a range of problems, including management of multinationals and of ethical issues.
Marketing
MKTG 411: Introduction to Marketing
Discusses the forces that shape a company's marketing structure and the methods of marketing goods and services. Topics studied include the role of marketing in the economic system, the industrial and consumer marketplaces, market segmentation, consumer demand, and buying motivation. Students will discuss retail and wholesale marketing structures, product management, pricing, promotion, and distribution strategies. Using case studies, the unit will also look at the relation of government to marketing, market research, and methods for measuring the efficiency of a marketing operation.
MKTG 421: Consumer Behavior
Prerequisite: MKTG 411
This course is concerned with how and why people behave as buyers — either industrial or consumer. Its goals are to provide conceptual understanding of buyer behavior, to provide experience in the application of buyer behavior concepts to marketing management and social policy decision making, and to develop analytic capability in using behavioral research data and methodology.
MKTG 423: Marketing Research
Prerequisite: MKTG 411
This course develops an appreciation of the role of marketing research in the formulation and solution of marketing problems, as well as basic skills in conducting and evaluating marketing research projects. Special emphasis is placed on problem formulation, research design, alternative methods of data collection (including data collection instruments, sampling, and field operations), and data analysis techniques. Applications of modern marketing research procedures to a variety of marketing problems are explored. Lectures, discussions, and case studies are used to convey the curriculum.
MKTG 453: New Product Management (0.5 cu)
Prerequisite: MKTG 411
This mini-course (6 weeks) covers the marketing aspects of products or services exclusive of their promotion, pricing, or distribution. It focuses on decisions regarding product introduction, positioning, improvements, deletion, and the tools available for making these decisions.
MKTG 477: Marketing Strategy
Prerequisites: MKTG 411; and MKTG 421 or MKTG 423
The purpose of this course is to provide a general understanding of the principles, practices, and tools of marketing strategy development and implementation. It is intended for organizational managers who will be responsible for supervising the marketing planning process to create value for the organization. Topics will include environmental factors for strategy-setting; market opportunity analysis; formulating appropriate market positioning strategies; program implementation; and effective strategy control mechanisms. The focus will be on the practical tools for successful strategy development and implementation. The role of marketing strategy formation and development in the business-to-consumer, business-to-business, and governmental/agency settings will be analyzed and discussed.
