Rising Disaster Relief Missions Offer the Industry a New Marketing OpportunityNovember 13, 2008
 The U.S. military has been involved in many disaster-relief missions globally the last few years. With the ferocity of storms, droughts, floods and heat waves likely to become more severe because of global warming, analysts now expect a a rising number of U.S. humanitarian and disaster relief missions. This week the Wharton Aerospace & Defense Report looks at the opportunities contractors see in the shift by the Defense Department towards engaging in more disaster relief missions. The article also examines which branch of the military is most likely to be tapped for these missions and the importance of marketing dual-purpose technologies. U.S. Air Force photo by Master Sgt. Lee Roberts. |
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