Wharton School Publishing
Africa Rising: How 900 Million African Consumers Offer More Than You Think
Africa is richer and offers more opportunities than you think, says Vijay Mahajan in his new book Africa Rising. Crisscrossing thousands of miles across the continent, Mahajan offers first-hand stories of African entrepreneurs, executives, and enterprises that are identifying powerful market opportunities and capitalizing on them. We rarely hear these stories in the popular media. He shares the lessons that Africa's ventures have learned about succeeding on the continent, and shows how global companies are succeeding despite Africa's unique political, economic, and resource challenges. He introduces local entrepreneurs and foreign investors who are building a remarkable spectrum of profitable and sustainable business opportunities even in the most challenging locations, reveals how India and China are staking out huge positions throughout Africa, and shows the power of the diaspora in driving investment and development.
Download the first chapter for free.
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