Wharton School Publishing
Fast Strategy
In a world of accelerating cycle times, a strategy that is late is no strategy at all. While traditional strategy was developed through a plodding process, we need a faster approach. In Fast Strategy: How Strategic Agility Will Help You Stay Ahead of the Game, INSEAD professor Yvez Doz and former Nokia executive Mikko Kosonen discuss how to engage in "fast strategy." As they note, "strategic agility is needed today more than ever, with complex forces of change buffeting companies, and corporate leaders facing increasing demands for charting and following a steady course of growth and renewal." They discuss the three dimensions of strategic agility — strategic sensitivity, collective commitment, and resource fluidity — and show how companies such as Nokia and IBM have demonstrated such agility.
Download the first chapter for free.
Your feedback is valuable to us. Please let us know if you consider this:
