Focus on: Getting It Right in the Recovery

As the economy shifts from crisis to growing signs of recovery, how do you take advantage of opportunities and avoid missteps? In this issue, we examine how to drive change and build effective working relationships (both face-to-face and virtual), and we share some counter-intuitive lessons on competitive marketing and pricing strategies.

Articles

Thought Leaders

Driving Change That Works

The last quarter of 2008 and first of 2009 were months of swift, and often devastating, change. Nearly every industry world-wide felt the need to respond internally as a result of the external change in the world. How organizations reacted provides a study in change initiatives that yields lessons well beyond that turbulent period. More

Senior Management

Working Relationships: Creating the Ties That Win

Historically in times of crisis, nations built walls, both literally and figuratively. From the Great Wall of China to the Iron Curtain, walls were intended to provide protection from the outsiders. Business leaders have similarly embraced the wall-building model. Yet today, because of high levels of connectivity and interdependency, this approach fails. Successful leaders understand the power and promise of connections, and work to strengthen them. More

In the Classroom

Sony’s Headlines Reveal Valuable Lessons

Sony recently made headlines with its Play Station 3, introducing a sleeker model. The real attention grabber, however, is not the new game system but the €94 million marketing campaign that has been coupled with a price cut. In the current economy, spending on advertising while trimming costs raises more than a few eyebrows. More

Poll

September Poll Results

View Wharton@Work readers' response to the question "What has the greatest impact on your confidence as a leader?" More

"Don't disturb Daddy. He's busy visualizing unparalleled success in the business world and, by extension, a better life for us all."

Featured Programs:

Essentials of Management

This program teaches the core concepts of business to those who need to broaden their managerial and strategic perspectives, enhance their business instincts, and sharpen their ability to tackle management challenges. Past participants have nicknamed the program a "mini-MBA." More

Strategic Thinking and Management for Competitive Advantage

Designed specifically to broaden your perspective on how to make organizations more competitive, this program examines a variety of options for growth, including alliances, acquisitions, and internal corporate ventures. More

Resources

Wharton Executive Education: Interactive Catalog
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