The Marketing Certificate Program offers participants a top-level introduction to the fundamentals of marketing at one of the world's leading business schools.
The program, designed for working professionals who do not have a background in marketing, provides an introduction to marketing and gives participants an understanding of consumer behavior as well as marketing research and strategy.
Like other certificates offered by Wharton Programs for Working Professionals, the program emphasizes the application of classroom concepts to practical decision making in the workplace and provides participants with the skills they need to make more effective marketing decisions in their working lives. Participants with no previous formal training in marketing will acquire the skills they need to advance their careers.
Courses are held in the evenings in state-of-the-art teaching facilities at Jon M. Huntsman Hall on the University of Pennsylvania campus in Philadelphia. During the spring and fall, classes meet one evening a week. Summer classes meet two evenings per week.
WPWP recommends that courses be taken in the order outlined here; other sequences can be planned with a WPWP program representative. Introduction to Marketing must be taken in a student's first term.
During the fall and spring semesters, classes meet one evening per week, and participants can take one or two courses. In the summer, classes meet two evenings per week, and participants may enroll in one class per session. The certificate can be completed in as little as two regular semesters or in one regular semester and two summer sessions. All courses earn post-baccalaureate credits from the University of Pennsylvania.
Courses are taught by Wharton professors and industry executives who are appointed for their subject expertise, teaching skills, and ability to offer networking opportunities to participants.
Wharton's world-class business faculty present core marketing concepts using case studies, industry best-practice examples, and interactive simulations.
Applying academic knowledge to practical managerial decision making.
Acquiring insights on management and professional development from colleagues representing a range of industries and professions.
Attending classes in Jon M. Huntsman Hall, Wharton's state-of-the-art educational facility on the University of Pennsylvania campus in Philadelphia.
Applications must be filed according to the following schedule of deadlines:
For the Spring term beginning January 13, 2010 no later than December 18, 2009
For the Summer I term beginning May 24, 2010 no later than April 16, 2010*
For the Summer II term beginning July 6, 2010 no later than May 21, 2010
*For the Saturday Business Essentials Certificate Program, the Summer session beings June 5, 2010 and ends August 28, 2010. All materials must be received by the Summer I deadline.*
WPWP-ELP Alliance students may notbegin certificate
study in the summer sessions.
Fees for the 2009-10 academic year will be $3,010* per course.
* Includes $82 tech fee not charged during the summer sessions. Tuition is subject to change.
WPWP certificate courses receive full post-baccalaureate accreditation from the University of Pennsylvania and so often qualify for most companies' tuition assistance programs. In addition, Penn offers loan programs, details of which are available at www.sfs.upenn.edu.
For more information, or to apply, please contact:
Wharton Programs for Working Professionals
The Wharton School, University of Pennsylvania
255 South 38th Street
Philadelphia, PA 19104.6359
215.898.2888 phone
215.898.2064 fax wharton-wpwp@wharton.upenn.edu
"I was looking to make a change in my career from IT into marketing. Looking a few years down the road, I realized my interests lay more in the business side. The Marketing Certificate gives you a good overview of the fundamental principles of marketing.
It has given me a different perspective on my career and my life."
Alan Vanderborght Controller, Worldwide Chemical Operations, Janssen Pharmaceutica
