Laura and John J. Pomerantz Professor Emeritus of Marketing, The Wharton School
Consumer behavior and learning, the psychology of forecasting, pricing, and promotion strategy
Stephen has researched and written extensively on retail strategy, consumer behavior, and the psychology of forecasting. His research areas include retail merchandising, assortment, pricing, and promotion strategy; decision support systems and the psychology of forecasting; and consumer behavior. Prior to teaching, he served as national sales and marketing manager for Disney Music. A prolific scholar, he serves as an Associate Editor for Management Science, the Journal of Consumer Research, and other leading journals. He is a past president of the Association for Consumer Research, and has won numerous academic awards. Stephen also teaches in the Competitive Marketing Strategy and Pricing Strategies programs.
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