Stephen Hoch, PhD

Laura and John J. Pomerantz Professor Emeritus of Marketing, The Wharton School

Research Interests:

Consumer behavior and learning, the psychology of forecasting, pricing, and promotion strategy

About Stephen:

Stephen has researched and written extensively on retail strategy, consumer behavior, and the psychology of forecasting. His research areas include retail merchandising, assortment, pricing, and promotion strategy; decision support systems and the psychology of forecasting; and consumer behavior. Prior to teaching, he served as national sales and marketing manager for Disney Music. A prolific scholar, he serves as an Associate Editor for Management Science, the Journal of Consumer Research, and other leading journals. He is a past president of the Association for Consumer Research, and has won numerous academic awards. Stephen also teaches in the Competitive Marketing Strategy and Pricing Strategies programs.

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