Z. John Zhang, PhD

Tsai Wan-Tsai Professor; Professor of Marketing; Director, Penn Wharton China Center

Research Interests:

Channel and retail management, pricing strategies

About Z. John:

A pricing and marketing management expert, John’s research focuses primarily on competitive pricing strategies, the design of pricing structures, and channel management. He has taught at the Olin School of Business of Washington University in St. Louis and Columbia Business School. John is the coauthor of the book Smart Pricing: How Google, Priceline and Leading Business Use Pricing Innovation for Profitability.

Read full faculty bio on Wharton website


Executive Education Programs Taught

Pricing Strategies: Measuring, Capturing, and Retaining Value
Academic Director
Gain new approaches for achieving maximum value and increasing your firm’s bottom line. In this program, you’ll learn about the specific challenges facing various industries, including pricing new products, short lifecycle products, dynamic pricing, and bundling products and services.

Strategic Marketing for Competitive Advantage
Learn how leading marketers segment and target customers, analyze consumer decisions, develop unique brands, utilize distribution channels, and make effective marketing communication decisions.