Stephen J. Heyman Professor; Professor of Marketing; Faculty Director, Wharton Behavioral Laboratory
Consumer and managerial decision making
About J. Wesley:
Wes’ current research projects include studies on consumer and managerial decision-making processes, modeling the sales impact of brand awareness, and the role of visual attention in point-of-purchase marketing activities. He has published articles in a wide variety of journals in business and psychology and is on the editorial review boards of the Journal of Consumer Research, the Journal of Consumer Psychology, and Marketing Science. Dr. Hutchinson’s current teaching interests include marketing management, new-product development, global demographic trends, and graduate seminars in marketing research methods.
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