Peter Fader, PhD
Frances and Pei-Yuan Chia Professor; Professor of Marketing, The Wharton School
Lifetime value of the customer, sales forecasting for new products, behavioral data
The author of Customer Centricity: What It Is, What It Isn’t and Why It Matters, Peter’s expertise centers on the analysis of behavioral data to understand and forecast customer's-purchasing activities. Peter has consulted for firms in a wide range of industries, including consumer packed goods, interactive media, financial services, retailing, and pharmaceuticals.
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Executive Education Programs Taught
Gain an in-depth understanding of new forms of customer data, enhance your ability to forecast customer behavior, and acquire the skills to develop and execute effective monetization strategies.
Executive Development Program
Transitioning from functional, unit, or regional management to general management requires knowledge in areas such as finance, marketing, leadership, and strategy. This program prepares you for the complexities of organizational dynamics, communication, and leadership.
LMC: Driving Growth
This program provides business insights to help high-potential managers in the construction industry, so they can improve their financial acumen and organizational collaboration.