Samuel R. Harrell Professor Emeritus, Professor Emeritus of Marketing; Leader and Co-Founder, Global Consulting Practicum, The Wharton School
Marketing resource allocation and deployment; sales force, advertising, and promotion decision support; entrepreneurial marketing, marketing experimentation
Len is a founding partner of Musketeer Capital, LLC and has pioneered the development of models and decision support systems that have been syndicated for worldwide use for sales force deployment, advertising, and promotion planning. Len is an active early stage advisor, director, and investor. He has been actively involved with many very successful ventures including Diapers.com (Quidsi) and Milo.com. He also has consulted for many large firms such as Merck, Procter & Gamble, and Pepsico.
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