George Day, PhD
Geoffrey T. Boisi Professor Emeritus, The Wharton School
Competitive strategies in global markets, strategic planning processes
The author of Strategy from the Outside-In, a co-winner of the 2011 Berry-AMA prize for the best book in marketing, George is an expert in marketing and strategy. He has taught at Stanford University and the University of Toronto, and has held visiting appointments at MIT, the Harvard Business School, and the London Business School. He has consulted for such clients as General Electric, IBM, Unilever, Coca-Cola, Boeing, Best Buy, and Medtronic.
Read full faculty bio on Wharton website
Executive Education Programs Taught
Global Strategic Leadership
Discover how you can formulate a global strategy for your organization and learn how to execute it with speed and agility. Explore ways of serving customers and leading across borders. Expand your organization’s visionary capacity to inspire greater possibilities for your collective future.
Innovation for Growth: Strategies for Creating Value
Create new business models, launch new products, improve customer experience, and open new markets. With an “Innovation Toolkit,” you can design a flexible innovation process that lets your company quickly adapt to, and profit from, changes in customers, competitors, or markets.
Strategic Marketing for Competitive Advantage
Learn how leading marketers segment and target customers, analyze consumer decisions, develop unique brands, utilize distribution channels, and make effective marketing communication decisions.
The CMO Advantage: Evolving Beyond the Digital Revolution
This first-of-its-kind marketing program for senior executives is a partnership between Wharton Executive Education and IBM. The program will enable CMOs and CCOs to build an organization that can capitalize on the new frontier of marketing data and technology.
Wharton/JSF Travel & Tourism Innovation Program
Travel and tourism industry executives will enhance their leadership skills in this innovative strategy program.