Rom Y. Schrift, PhD
Assistant Professor of Marketing, The Wharton School
Preference formation and choice, consumer’s decisional conflict and effort in choice, empathy and social influence
Rom Schrift studies consumer behavior focusing on Behavioral Decision Theory. More specifically, he explores the psychological processes that consumers undergo prior to reaching a decision, the formation of consumers’ preferences, and how cues in the environment trigger different mind-sets.
Rom teaches Creativity (MKTG 292) and Consumer Behavior (MKTG 211). He received his PhD in Marketing and Masters in Philosophy from Columbia University. He also holds an MBA from the Hebrew University of Jerusalem and a BSc in Mechanical Engineering from Ben-Gurion University in Israel. Prior to his academic career, he worked as an R&D Engineer and as a consultant in the field of marketing research.
Read full faculty bio on Wharton website
Executive Education Programs Taught
Digital Marketing Strategies for the Digital Economy
Understand and evaluate key aspects of digital marketing, including digital strategy and social media, to enable successful development and implementation of relevant and powerful digital marketing efforts.
Innovation for Growth: Strategies for Creating Value
Create new business models, launch new products, improve customer experience, and open new markets. With an “Innovation Toolkit,” you can design a flexible innovation process that lets your company quickly adapt to, and profit from, changes in customers, competitors, or markets.