Xinmei Zhang and Yongge Dai Professor; Professor of Marketing, The Wharton School
E-commerce, traditional retail, consumer shopping behavior
Professor Bell is the Xinmei Zhang and Yongge Dai Professor at the Wharton School of the University of Pennsylvania where he studies how we use the Internet and related technologies to search, shop, and sell. David’s book Location is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One explains how and why where we live and work shapes our behavior online.
He is an award-winning teacher and researcher and developed Wharton’s first course on digital marketing and e-commerce. His articles have appeared in all major marketing journals including Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Marketing Science, and Management Science and his research has been recognized with the Frank M. Bass Outstanding Dissertation Award, three John D.C. Little Best Paper Finalist Awards, and two INFORMS Marketing Science Long Term Impact Finalist Awards.
He is an active angel investor in, and advisor to, a variety of successful Internet startups and serves as an expert witness in consumer Internet litigation. David is a New Zealand citizen and received his PhD from Stanford University’s Graduate School of Business.
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