Anindya Ghose, PhD

Professor of Information, Operations and Management Sciences; Professor of Marketing, Leonard N. Stern School of Business, New York University

Research Interests:

Impact of the internet, economic impact of crowdfunding and open innovation, impact of digital marketing

About Anindya:

Anindya Ghose is a professor of Information, Operations and Management Sciences and a professor of Marketing at New York University's Leonard N. Stern School of Business. He is the director of the Center for Business Analytics and the NEC Faculty Fellow at NYU Stern. He has been a visiting associate professor at the Wharton School. In 2014, he was named by Poets & Quants as one of the "Top 40 Professors Under 40 Worldwide" and by Analytics Week as one the "Top 200 Thought Leaders in Big Data and Business Analytics." He is the youngest recipient of the prestigious INFORMS ISS Distinguished Fellow Award.

Anindya currently serves as a scientific expert with Cornerstone Research. He also serves as the main scientific advisor to 3TI World and to Onevest. He has consulted in various capacities for Berkeley Corporation, CBS, DataXu, DFS Group, Facebook, NBCUniversal, Samsung, and Showtime, and collaborated with Adobe, Alibaba, China Mobile, Google, IBM, Indiegogo, Microsoft, RecoBell, Travelocity and many other leading Fortune 500 firms on realizing business value from internet marketing, business analytics, mobile marketing, and digital analytics. He teaches courses on digital marketing and business analytics at the undergraduate, MBA, EMBA, and Executive Education level in various parts of the world including the U.S., India, China, and South Korea.

Executive Education Programs Taught

Digital Marketing Strategies for the Digital Economy
Understand and evaluate key aspects of digital marketing, including digital strategy and social media, to enable successful development and implementation of relevant and powerful digital marketing efforts.