Jagmohan Raju, PhD
Joseph J. Aresty Professor; Executive Director, Wharton Co-Sponsorship of Indian School of Business; Professor of Marketing; Vice Dean, Wharton Executive Education
Competitive strategy, pricing, retailing
An award-winning professor and internationally-renowned pricing expert, Jagmohan S. Raju has taught extensively in Wharton’s MBA, EMBA, and Executive Education divisions. In addition to being the Vice Dean of Executive Education, Raju is also the Joseph J. Aresty Professor of Marketing and the former chairman of Wharton’s Marketing department.
His research interests include pricing, strategic alliances, new product introduction strategy, retailing, private labels, and corporate advertising. Raju has consulted extensively with multinational companies on designing pricing strategies and developing launch plans for new products.
He holds a PhD in Business, an MS in Operations Research, and an MA in Economics from Stanford University. He also has an MBA from the Indian Institute of Management, Ahmedabad, and a BTech in Electrical Engineering from the Indian Institute of Technology, Delhi.
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Executive Education Programs Taught
Customer Driven Marketing — Middle East
Gain a better understanding of your customers and the role of marketing throughout your organization. Using both quantitative and qualitative methods, lectures, case studies, and hands-on exercises, you will learn how to evaluate new business opportunities, forecast, measure consumer preferences, and set pricing. (DUBAI)
General Management Program
Enhance your leadership skills and advance your business acumen with a focused curriculum that covers finance, leadership, marketing, and strategy. Earn Wharton alumni status upon completion of six open-enrollment programs. Some restrictions will apply.
Pricing Strategies: Measuring, Capturing, and Retaining Value
Gain new approaches for achieving maximum value and increasing your firm’s bottom line. In this program, you’ll learn about the specific challenges facing various industries, including pricing new products, short lifecycle products, dynamic pricing, and bundling products and services.
Strategic Marketing for Competitive Advantage
Learn how leading marketers segment and target customers, analyze consumer decisions, develop unique brands, utilize distribution channels, and make effective marketing communication decisions.
Wharton/ASIS Program for Security Executives
This program covers the core concepts of business to broaden your managerial and strategic perspectives, enhance your business instincts, and sharpen your ability to tackle management challenges. It will help you work more effectively with other leaders in your organization and communicate the bottom-line impact of security decisions.
Business Essentials for Executives
Drawing on key faculty and content from Wharton’s top-ranked MBA program, this program introduces you to the fundamentals every successful manager needs in marketing, finance, strategy, negotiations, and leadership.
Wharton Marketing Metrics™: Linking Marketing to Financial Consequences
Demonstrate your marketing programs’ ROI and strategically invest marketing dollars. Benefit from the latest research and tools to better assess and communicate the impact of marketing initiatives on your bottom line.