Gideon Nave, PhD

Assistant Professor of Marketing, The Wharton School

Research Interests:

Computational neuroscience, cognitive psychology, game theory, machine learning

About Gideon:

Professor Nave’s research uses a medley of quantitative and experimental methods from the fields of Computational Neuroscience, Cognitive Psychology, Game Theory, and Machine Learning, for reverse-engineering the decision-making process in humans.

Nave’s research was published in top academic journals such as Science, Proceedings of the National Academy of Science, Management Science, and Journal of Marketing Research.

Nave holds a PhD in Computation & Neural Systems from Caltech. He completed his BSc and MSc in Electrical Engineering at the Technion — Israel institute of technology, specializing in Signal Processing.

Read full faculty bio on Wharton website


Executive Education Programs Taught

Digital Marketing Strategies for the Digital Economy
Understand and evaluate key aspects of digital marketing, including digital strategy and social media, to enable successful development and implementation of relevant and powerful digital marketing efforts.

Leveraging Neuroscience for Business Impact
Learn how to apply neuroscience principles and technology to shape consumer behavior, improve your decisions, build better teams, strengthen client relationships, and hone marketing and communication strategies.