David Reibstein, PhD

William Stewart Woodside Professor, Professor of Marketing, The Wharton School

Research Interests:

Brand equity, marketing metrics, competitive marketing strategies, product line strategy

About David:

The co-founder of Bizrate.com, Dave is a marketing expert whose research interests cover marketing ROI, Internet marketing, competitive marketing strategy, market segmentation, marketing models, and understanding brand choice behavior. He has taught at the Harvard Business School and Stanford University, and served as a visiting professor at INSEAD at Fontainebleau, France. An award-winning teacher, Business Week recently named Dave one of the “pick of the B-school crop” of professors.

Read full faculty bio on Wharton website


Executive Education Programs Taught

Advanced Management Program
Technology, globalization, and constant change have made the job of leading a business more exciting, complex, and demanding. If you are leading, or are in line to lead your firm, Wharton’s flagship program empowers you to define and act on your purpose as a leader and strengthen your strategic prowess. Receive alumni status.

Strategic Marketing for Competitive Advantage
Learn how leading marketers segment and target customers, analyze consumer decisions, develop unique brands, utilize distribution channels, and make effective marketing communication decisions.

Wharton Marketing Metrics™: Linking Marketing to Financial Consequences
Academic Director
Demonstrate your marketing programs’ ROI and strategically invest marketing dollars. Benefit from the latest research and tools to better assess and communicate the impact of marketing initiatives on your bottom line.