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Business Model Innovation in the Digital Age

Program Overview

Companies today — no matter their size, history, or industry — are constantly looking over their shoulder. Facing hyper-competition and increasing demands for growth, they see innovation as their best hope, typically focusing on new products, services, and technologies. But the cost of those innovations is significant, in terms of money, time, and risk. What these companies are missing is a systematic framework for creating and implementing profit-generating ideas that leverage existing products, markets, and infrastructure.

That opportunity can be seized by innovating your business model. Less risky and less costly than other forms of innovation, it can also add powerful competitive advantages. Success, though, requires a structured process that eliminates guesswork and subjectivity and can be duplicated across all areas of the organization. Business Model Innovation in the Digital Age enables business leaders to learn and adopt this process — and uncover potential innovations that range from simple but highly effective adjustments to industry-disrupting changes that are difficult or even impossible to copy.

Read more about the Experience & Impact »

Program Highlights & Benefits

In Business Model Innovation in the Digital Age, you will:

  • Uncover within your organization currently unidentified ways to dramatically improve profitability and productivity
  • Improve your ability to get organizational buy-in and execute on new business models
  • Conduct an audit of your current business model and generate ideas for innovations
  • Learn a systematic framework for evaluating, experimenting with, and prototyping your ideas
  • Develop defense mechanisms beyond intellectual property protection

Contact Us

Schedule a personalized consultation to discuss your professional goals:

+1.215.898.1776  

Business Model Innovation in the Digital Age Participants

October 15 - 19, 2018$10,750

Philadelphia, PA

Download the program schedule, including session details.

Tuition for Philadelphia programs includes lodging and meals. Prices are subject to change.

Business Model Innovation in the Digital Age - Serguei Netessine

Featured Video

In Business Model Innovation, participants will discover new ways to dramatically improve profitability and productivity within their organization, says Academic Director Serguei Netessine.

Still considering your options? View programs within Strategy & Innovation, Leadership or use our Program Finder.

Experience & Impact

Most organizations systematically and rigorously maintain and monitor key metrics such as quarterly financial statements, productivity levels, and market position. But they rarely evaluate their business models as thoroughly, leaving the opportunity to modify and even transform these models untapped. Business Model Innovation in the Digital Age helps participants unlock this potential by developing a process for innovation that can be managed and turned into a driver of growth.

Unlike innovation that involves the creation of new products, services, or technologies, this brand of business model innovation can come from anywhere in the company. It requires fewer resources and less time to implement, and can result in innovations that are far more profitable and transformative than product- or technology-driven ones.

Business Model Innovation in the Digital Age provides a systematic framework that relies on practical management rather than startup agility or luck. You will begin applying this framework to your own business during the program, conducting an audit of your current models and identifying areas for potential innovations. You will also learn a process for experimentation that addresses weaknesses in proposed business models and experiment with those models to quantify their value and viability. Working in small groups, you will apply class learnings to a real company.

Because the critical last step in the process is implementation, you will be immersed in a half-day simulation on change leadership, strengthening your ability to get buy-in and drive change in your organization. You and your team will act as consultants to a company going through a change effort, working to successfully sell that effort to those in the organization. This powerful learning experience, a highlight of the program, allows you to apply new approaches, learn from real-time feedback, and hone your skills.

Business Model Innovation - Embracing Failure - Serguei Netessine

Embrace Failure: Professor Serguei Netessine says failure is part of the process when innovating a business model.

Led by Professor Serguei Netessine, a global thought leader in business model innovation, the program also leverages the expertise of other Wharton faculty who specialize in big data, artificial intelligence, business ecosystems, and digital disruption. In addition, successful business model innovators will share their experience and insights with participants in two highly interactive sessions. By the end of the program, you will have the tools and skills needed to create value in your organization and to better position it in your market and industry.

Session topics include:

  • The Imperative of Business Model Innovation in the Age of Digital Disruption
  • Navigating Digital Disruption
  • Transforming Around Big Data and AI
  • Lean Development and Discovery-Driven Planning
  • Business Model Innovation in Large Organizations
 Business Model Innovation Audit - Serguei Netessine

Business Model Audit: Uncover within your organization currently unidentified ways to dramatically improve profitability.

Who Should Attend

This program is designed for executives who are experiencing significant changes in their markets, anticipating more nimble and robust competition, and/or facing profit margins that are under pressure. The curriculum is particularly relevant for business unit leaders who have been tasked with finding new avenues for growth within an existing product line, service, or geographic territory. C-suite-level executives, and board members seeking to maintain their organizations’ relevance and standing in their industry will also benefit.

Job titles may include:

  • CEO, COO, CMO, CIO, CTO
  • Managing Director, Regional Director, Country Manager
  • Senior Vice President, Vice President
  • Director of Business Development
  • Innovation, R&D Manager

Group Enrollment

To further leverage the value and impact of this program, we encourage companies to send cross-functional teams of executives to Wharton. We offer group enrollment benefits to companies sending four or more participants.

Faculty

Serguei Netessine, PhD   See Faculty Bio

Academic Director

Professor of Operations, Information, and Decisions, The Wharton School

Research Interests: business model innovation, operational excellence and entrepreneurship

Eric K. Clemons, PhD   See Faculty Bio

Professor of Operations, Information and Decisions, Professor of Management, The Wharton School

Research Interests: Information technology and business strategy, managing the risk of information technology implementations, risk-reward tradeoffs in outsourcing and off-shoring

Saikat Chaudhuri, DBA   See Faculty Bio

Adjunct Associate Professor of Management; Executive Director, Mack Institute for Innovation Management, The Wharton School

Research Interests: Mergers and acquisitions, organizational adaptation, outsourcing, technological innovation

Kartik Hosanagar, PhD   See Faculty Bio

John C. Hower Professor; Professor of Operations, Information, and Decisions, The Wharton School

Research Interests: Internet advertising, internet marketing, and media

Rahul Kapoor, PhD   See Faculty Bio

Associate Professor of Management, The Wharton School

Research Interests: Innovation, technology management and strategy, industry evolution, firm boundaries, business ecosystems

Nancy Rothbard, PhD   See Faculty Bio

David Pottruck Professor, Professor of Management; Chairperson, Management Department, The Wharton School

Research Interests: Emotion and identity, work motivation and engagement, work-life and career development

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