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Strategic Value of Customer Relationships — Online

Program Overview

Your best opportunities for growth may not lie solely in developing new “blockbuster” products or services. They may instead be found by selling better to your existing best customers — and finding new customers with similar behavioral tendencies.

Led by Professor Peter Fader, a world-renowned thought leader on marketing analytics and co-director of the Wharton Customer Analytics Initiative, this program is designed to help executives from a range of functional areas and industries identify their most valuable customers and maximize their strategic value.

Read more about the Experience & Impact »

Program Highlights & Benefits

  • Eight weeks of interactive instruction delivered online
  • Apply knowledge immediately as soon as you acquire it
  • Rethink the way you approach your best customers

Contact Us

Schedule a personalized consultation to discuss your professional goals:


Dates TBD

Technical Requirements

Participants will need a computer (desktop or laptop) with a microphone and speakers. The learning platform is accessed through a web browser and works best in the latest versions of Firefox, Chrome, Safari, and Internet Explorer. Adobe Flash player may be required to view some animation and videos. The learning platform can also be viewed on mobile devices. A detailed technical specifications sheet will be emailed to all accepted participants and a guided orientation on how to use the platform will be scheduled before the program begins.
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