Date, Location, & Fees
Description
Learn how to maximize profits by combining the latest strategic pricing tools and techniques with valuable insights into consumer psychology. Work alongside global peers to develop and defend actionable pricing for immediate use.
Highlights & Benefits
Audience
Those who are responsible for designing, evaluating, and implementing pricing strategies
Academic Director
Jagmohan Raju, PhDJoseph J. Aresty Professor; Executive Director, Wharton Co-Sponsorship of Indian School of Business; Professor of Marketing, The Wharton School
Z. John Zhang, PhDTsai Wan-Tsai Professor; Professor of Marketing; Director, Penn Wharton China Center
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Harness the power of analytics to transform and strengthen your business strategies. Led by a powerhouse team of Wharton faculty, this multidisciplinary program guides you through the most current skills and best practices to help you overcome real-world challenges by understanding, cultivating, socializing, and employing data.
Senior-level managers who are responsible for influencing business decisions across marketing, finance, operations, and strategy; those who are responsible for data-science teams
Raghuram Iyengar, PhDMiers-Busch, W’1885 Professor; Professor of Marketing; Faculty Director of Innovation, Experiential Learning and Research Initiatives, Analytics at Wharton, The Wharton School
Learn how leading marketers segment and target customers, analyze consumer decisions, develop unique brands, utilize distribution channels, and make effective marketing communication decisions.
Managers who are assuming marketing responsibilities for the first time, as well as marketing managers without specialized formal education
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