Thought Leadership Wharton@Work Wharton Wealth Management Initiative Wharton Wealth Management Program Offerings Wharton Wealth Management Thought Leadership Active vs. Passive Investing: Which Approach Offers Better Returns? Why Asset-Allocation Decisions Are Complex – and What to Do About It Wharton Wealth Management Initiative Academic Director Wharton Digital Press eBooks Wharton Digital Press eBooks The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive’s executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer. Visit the Wharton Digital Press site to purchase the book. Visit Peter Fader’s bio page to find about more about him and the Wharton Executive Education programs he teaches. The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at The Wharton School, examines the companies that have been most successful during this wave of change, and offers fresh insights into what we can learn from their ascendance. Visit the Wharton Digital Press site to purchase the book. Visit Barbara Kahn’s bio page to find about more about her and the Wharton Executive Education programs she teaches. Go Long: Why Long-Term Thinking Is Your Best Short-Term Strategy In Go Long, authors Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel take you behind-the-scenes to witness the business decisions that are enabling leading organizations to outsmart and outlast the competition. Visit the Wharton Digital Press site to purchase the book. Visit Michael Useem’s bio page to find about more about him and the Wharton Executive Education programs he teaches. The Strategic Leader’s Roadmap: 6 Steps for Integrating Leadership and Strategy Even a strong leader can flounder without an effective strategy, and the most powerful strategy can fail without the right leader. Only those who master and integrate both skills can effectively navigate the challenges that lay ahead for today’s organizations.The Strategic Leader’s Roadmap, by Wharton management professors Harbir Singh and Michael Useem, offers a 6-point checklist for leading strategically that will help managers strengthen their capacity to develop strategy and to lead its execution. Download a sample chapter (PDF, 287 KB) • Purchase the book Visit Harbir Singh’s and Michael Useem’s bio pages to find about more about them and the Wharton Executive Education programs they teach. Innovation Prowess: Leadership Strategies for Accelerating Growth Wharton Professor George S. Day reveals how growth leaders use their innovation prowess to accelerate their growth at a faster rate. In this essential guide, Day shows how to build this prowess by combining discipline in growth-seeking activities with an organizational ability to innovate. With the strategies, processes, and methods discussed in Innovation Prowess, leaders can build a tested and comprehensive strategy for driving organic growth year after year. Download the introduction (PDF, 689 kb)* • Purchase the book Visit George S. Day’s bio page to find about more about him and the Wharton Executive Education programs he teaches. Leading Successful Change: 8 Keys to Making Change Work In this essential guide, authors Gregory P. Shea and Cassie A. Solomon deal with the real reasons change efforts fail — and how to avoid that failure. They argue that change — real change — means changes in behavior and that the work environment itself is the greatest obstacle to making behavioral change stick. They reveal a tested method for leading successful change, which they have developed from a combined 50 years of helping organizations do just that. Download the Introduction (PDF, 340 KB)* • Purchase the book Visit Gregory P. Shea’s bio page to find about more about him and the Wharton Executive Education programs he teaches. Financial Literacy for Managers: Finance and Accounting for Better Decision-Making, Second Edition Richard A. Lambert, Miller-Sherrerd Professor, Professor of Accounting Download the Introduction (PDF, 115 KB)* • Purchase the book Customer Centricity: Focus on the Right Customers for Strategic Advantage, Second Edition Peter Fader, Frances and Pei-Yuan Chia Professor Download the Introduction (PDF, 123 KB)* • Purchase the book *Adobe Acrobat Reader is required to open this document. If you do not have a copy of Acrobat Reader, it is available at no cost from Adobe’s website.