Wharton Digital Press eBooks

The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value

The Customer Centricity PlaybookIn The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive’s executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

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Visit Peter Fader’s bio page to find about more about him and the Wharton Executive Education programs he teaches.

The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption

The Shopping RevolutionIn The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at The Wharton School, examines the companies that have been most successful during this wave of change, and offers fresh insights into what we can learn from their ascendance.

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Visit Barbara Kahn’s bio page to find about more about her and the Wharton Executive Education programs she teaches.

Go Long: Why Long-Term Thinking Is Your Best Short-Term Strategy

Go Long
In Go Long, authors Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel take you behind-the-scenes to witness the business decisions that are enabling leading organizations to outsmart and outlast the competition.

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Visit Michael Useem’s bio page to find about more about him and the Wharton Executive Education programs he teaches.

The Strategic Leader’s Roadmap: 6 Steps for Integrating Leadership and Strategy

The Strategic Leader's RoadmapEven a strong leader can flounder without an effective strategy, and the most powerful strategy can fail without the right leader. Only those who master and integrate both skills can effectively navigate the challenges that lay ahead for today’s organizations.The Strategic Leader’s Roadmap, by Wharton management professors Harbir Singh and Michael Useem, offers a 6-point checklist for leading strategically that will help managers strengthen their capacity to develop strategy and to lead its execution.

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Visit Harbir Singh’s and Michael Useem’s bio pages to find about more about them and the Wharton Executive Education programs they teach.

Innovation Prowess: Leadership Strategies for Accelerating Growth

Innovation ProwessWharton Professor George S. Day reveals how growth leaders use their innovation prowess to accelerate their growth at a faster rate. In this essential guide, Day shows how to build this prowess by combining discipline in growth-seeking activities with an organizational ability to innovate. With the strategies, processes, and methods discussed in Innovation Prowess, leaders can build a tested and comprehensive strategy for driving organic growth year after year.

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Visit George S. Day’s bio page to find about more about him and the Wharton Executive Education programs he teaches.

Leading Successful Change: 8 Keys to Making Change Work

Leading Successful ChangeIn this essential guide, authors Gregory P. Shea and Cassie A. Solomon deal with the real reasons change efforts fail — and how to avoid that failure. They argue that change — real change — means changes in behavior and that the work environment itself is the greatest obstacle to making behavioral change stick. They reveal a tested method for leading successful change, which they have developed from a combined 50 years of helping organizations do just that.

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Visit Gregory P. Shea’s bio page to find about more about him and the Wharton Executive Education programs he teaches.

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