Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. Strong brands are critical assets that can make a significant contribution to your company's bottom line. TBased on solid research, this book is filled with stories that reveal the latest in what leading companies are doing today to leverage their brands.
Professor Kahn teaches in the following Wharton Executive Education programs:
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