The world of professional sports continues to be a fast-growing business requiring a new level of leadership. General managers and owners alike face many challenges — from ethical decision-making to operational oversight to fostering a winning organizational culture. Executive Sports Management is designed to give leaders the strategic frameworks for understanding the dynamics of player and fan engagement and business operations to move their franchises forward.
The program will be led by Kenneth L. Shropshire, David W. Hauck Professor, Professor of Legal Studies and Business Ethics, Director, Wharton Sports Business Initiative; and Christopher Geczy, Academic Director, Wharton Wealth Management Initiative. The program will include panels of successful sports team leaders sharing their frontline stories of leading their teams and growing fan engagement and revenue.
Emphasizing the importance of ethics-based decision-making, this program provides an unparalleled opportunity to enhance business acumen, leadership, negotiation, and communication skills.
Session topics include:
- Leadership, including leading change
- Sports Business Management
- Corporate Governance, Ethics, and Organizational Culture
- Communication, Influence, and Negotiation
- Capitalizing on Your Brand
In addition, participants will be exposed to various strategic approaches from major leaders in sports management, and gain insight into corporate governance best practices.