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Wharton Wealth Management Initiative

We distill the most cutting-edge financial research into real-world, real-time knowledge that wealth managers and investors can use for immediate impact.
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Wharton School Press
Featuring Wharton School Press books — research-driven, fast-reading, and actionable guides that fit your busy life.
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Thought Leadership

At Wharton, we believe that knowledge is the muscle of business. Our 225+ faculty, as well as 20 research centers and initiatives, are the brain trust that powers this engine. Wharton thought leadership crosses multiple disciplines and is available to you in a variety of ways — academic research, books, interviews, and more. Immerse yourself in Wharton knowledge, and gain valuable business insight that can help you achieve your goals within your own organization today.

Why You Need to Learn the Art of Deflection

Wharton@Work

Why You Need to Learn the Art of Deflection

When you’re asked a tough question, your best bet may be to turn the tables. Deflection is a powerful strategy to have in your arsenal. Read more »

Data Strategy Innovation

KNOWLEDE@WHARTON

Building a Better Data-first Strategy: Lessons from Top Companies

It is hard to imagine a company that does not claim to use data to make better and smarter decisions. It is equally true, though, that many of them make big mistakes, says Neil Hoyne, a senior fellow at Wharton Customer Analytics. How can they improve their ability to build a better data-first strategy and get better at measurement? Hoyne the global head of customer analytics at Google, provides answers. Read more »

Changing Someone’s Mind: A Powerful New Approach

Nano Tools for Leaders®

Changing Someone’s Mind: A Powerful New Approach

People push back when they feel they’re being influenced. These four proven tactics help guide people to make the choice you want them to make. Read more »

Professor Maurice Schweitzer

HARVARD BUSINESS REVIEW

How to Deflect Difficult Questions in an Interview or Negotiation

What’s your response to a question you would rather not answer? Wharton management professor Maurice Schweitzer says there are serious pitfalls to the three most common approaches: honesty, refusal, and deception. Instead, in light of his new research, he advocates for deflection, which enables you to avoid disclosing costly information in a way that leads to better outcomes than simply declining to answer the question and is less reputationally risky than deception.
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Reseach Centers

Research Centers for Interdisciplinary Study

Wharton’s 20 research centers and initiatives produce thought-provoking and timely analysis that is used by business leaders around the world. From customer analytics to public policy to sports and business, we connect leaders directly to the leading minds in business and the latest research that impacts your industry. Learn more »