Thought Leadership

At Wharton, we believe that knowledge is the muscle of business. Our 225+ faculty, as well as 20 research centers and initiatives, are the brain trust that powers this engine. Wharton thought leadership crosses multiple disciplines and is available to you in a variety of ways — academic research, books, interviews, and more. Immerse yourself in Wharton knowledge, and gain valuable business insight that can help you achieve your goals within your own organization today.

Digital Marketing: Learning from the Masters

Wharton@Work

Digital Marketing: Learning from the Masters

P&G Ventures is experimenting with new brands, technologies, and digital marketing from inside Procter & Gamble. They came to Wharton to “learn from the masters.” Read more »

K@W - cracking code on brand growth

KNOWLEDE@WHARTON

Cracking the Code on Brand Growth

The battle for business growth does not take place on the internet or on store shelves. Rather, it takes place in the subconscious mind of prospective customers, whose purchasing decisions are more malleable than many brand leaders realize, says Wharton Professor Michael Platt. Read more »

Profit from Your Failures: Strategies to Accelerate Your Career

Nano Tools for Leaders®

Profit from Your Failures: Strategies to Accelerate Your Career

How you deal with setbacks and failures can impact your career. Leaders who recover quickly have a competitive edge. Four action steps show you how. Read more »

The Customer Centricity Playbook

WHARTON DIGITAL PRESS

The Customer Centricity Playbook

Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers. Read More »