Thought Leadership

At Wharton, we believe that knowledge is the muscle of business. Our 225+ faculty, as well as 20 research centers and initiatives, are the brain trust that powers this engine. Wharton thought leadership crosses multiple disciplines and is available to you in a variety of ways — academic research, books, interviews, and more. Immerse yourself in Wharton knowledge, and gain valuable business insight that can help you achieve your goals within your own organization today.

Direct Investing in Global Real Estate: Getting In and Managing the Risks


Direct Investing in Global Real Estate: Getting In and Managing the Risks

As interest in commercial real estate grows, U.S. availability can’t meet investor demands. Wharton’s Maisy Wong says institutional investors should look to the global market. Read more »

KAW Finding Your Voice


Finding your Voice: Why Confidence is Key To Persuasion

Does the way we talk, in addition to the words we use — affect what other people do and whether they listen? New research from Wharton marketing professor Jonah Berger and Alex Van Zandt from Rutgers Business School suggests that it does. Often when we’re trying to persuade someone, it backfires because of pushback: when they know we’re trying to persuade them, they’re actually less likely to listen to what we might want to say. But when we modulate our voice when we’re trying to persuade others, by changing the volume and variation in volume, we sound more confident. That in turn leads to greater persuasion. Read more »

The Vigilant Leader: Paying Attention to What Matters Most

Nano Tools for Leaders®

The Vigilant Leader: Paying Attention to What Matters Most

Four action steps adapted from See Sooner, Act Faster can help you see early signals of opportunities and threats — and be more proactive than reactive. Read more »

Wharton School Press: See Sooner Act Faster


See Sooner, Act Faster: How Vigilant Leaders Thrive in an Era of Digital Turbulence

In their new book, Wharton marketing professor George Day and founder of Decision Strategies International, Inc. Paul Schoemaker identify the key skills and practices of vigilant organizations and their leaders. They stress that vigilance can be systematically developed and strengthened by a motivated leadership team. Establishing new capabilities and adjusting current strategic practices require time and commitment. But the rewards—stronger market positions, higher profits and growth, and more motivated employees, and—make that effort key to organization longevity and even survival. Read More »