Thought Leadership

At Wharton, we believe that knowledge is the muscle of business. Our 225+ faculty, as well as 20 research centers and initiatives, are the brain trust that powers this engine. Wharton thought leadership crosses multiple disciplines and is available to you in a variety of ways — academic research, books, interviews, and more. Immerse yourself in Wharton knowledge, and gain valuable business insight that can help you achieve your goals within your own organization today.

Executive Coaching: Accelerated, Personal, Powerful Learning

Wharton@Work

Executive Coaching: Accelerated, Personal, Powerful Learning

In the Executive Development Program, individual coaches watch you in action — and help you shape the skills and behaviors that lead to better outcomes. Read more »

KAW Nostalgia Is Not Enough

KNOWLEDE@WHARTON

Nostalgia is Not Enough: Why Consumers Abandon Legacy Brands

Sears, Payless ShoeSource ,and Toys ‘R’ Us are the latest once-mighty retailers to fall on hard times. In many cases, says Wharton marketing professor Barbara Kahn, these companies failed to “meet digital native on their own turf.” Retailers who are still thriving are figuring out how to marry legacy with the evolving preferences and vibe of today’s customer. Read more »

Grow Faster, Part 1: Embrace the Right Innovation Narrative

Nano Tools for Leaders®

Grow Faster, Part 1: Embrace the Right Innovation Narrative

Grow sales faster than your industry rivals by articulating a coherent, compelling innovation narrative. Read more »

Wharton Digital Press: Connected Strategy

WHARTON DIGITAL PRESS

Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage

Connected strategy is a revolutionary way to develop both stronger customer relationships (connecting differently with customers and making them happier) and connected delivery models (providing this great customer experience at a lower cost through new connections). Discover how Disney, Nike, and 130-year-old publishing company McGraw-Hill are using connected strategies, and use the Workshop chapters in the book to create your own. Read More »