Thought Leadership Wharton@Work Wharton Wealth Management Initiative Wharton Wealth Management Program Offerings Wharton Wealth Management Thought Leadership Active vs. Passive Investing: Which Approach Offers Better Returns? Why Asset-Allocation Decisions Are Complex – and What to Do About It Wharton Wealth Management Initiative Academic Director Wharton Digital Press eBooks Wharton Wealth Management Initiative We distill the most cutting-edge financial research into real-world, real-time knowledge that wealth managers and investors can use for immediate impact. Learn more » Thought Leadership At Wharton, we believe that knowledge is the muscle of business. Our 225+ faculty, as well as 20 research centers and initiatives, are the brain trust that powers this engine. Wharton thought leadership crosses multiple disciplines and is available to you in a variety of ways — academic research, books, interviews, and more. Immerse yourself in Wharton knowledge, and gain valuable business insight that can help you achieve your goals within your own organization today. Wharton@Work Executive Coaching: Accelerated, Personal, Powerful Learning In the Executive Development Program, individual coaches watch you in action — and help you shape the skills and behaviors that lead to better outcomes. Read more » KNOWLEDE@WHARTON Nostalgia is Not Enough: Why Consumers Abandon Legacy Brands Sears, Payless ShoeSource ,and Toys ‘R’ Us are the latest once-mighty retailers to fall on hard times. In many cases, says Wharton marketing professor Barbara Kahn, these companies failed to “meet digital native on their own turf.” Retailers who are still thriving are figuring out how to marry legacy with the evolving preferences and vibe of today’s customer. Read more » Nano Tools for Leaders® Grow Faster, Part 1: Embrace the Right Innovation Narrative Grow sales faster than your industry rivals by articulating a coherent, compelling innovation narrative. Read more » WHARTON DIGITAL PRESS Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage Connected strategy is a revolutionary way to develop both stronger customer relationships (connecting differently with customers and making them happier) and connected delivery models (providing this great customer experience at a lower cost through new connections). Discover how Disney, Nike, and 130-year-old publishing company McGraw-Hill are using connected strategies, and use the Workshop chapters in the book to create your own. Read More »
