Thought Leadership

At Wharton, we believe that knowledge is the muscle of business. Our 225+ faculty, as well as 20 research centers and initiatives, are the brain trust that powers this engine. Wharton thought leadership crosses multiple disciplines and is available to you in a variety of ways — academic research, books, interviews, and more. Immerse yourself in Wharton knowledge, and gain valuable business insight that can help you achieve your goals within your own organization today.

Getting Social Media Advertising Right

Marketing used to be simpler. You could reach your target audience with television or radio, magazines or newspapers, direct mail or telemarketing. Today, the number of channels has exploded — and what was “in” last week or last month may now be “out.” More »

Is an Apology an Effective Marketing Campaign?

Brands including Facebook, Wells Fargo and Uber have unveiled ad campaigns focused on making amends for recent misdeeds. But is it the right move? Wharton’s Robert Meyer discusses the role of the apology in corporate crisis management. More »

Be Happier at Work: Finding Meaning in Your Current Role

Nano Tools for Leaders® are fast, effective leadership tools that you can learn and start using in less than 15 minutes — with the potential to significantly impact your success as a leader and the engagement and productivity of the people you lead. More »

The Engaged Leader: A Strategy for Your Digital Transformation

Technology has revolutionized the very idea and nature of relationships between leaders and their followers. Yet, many leaders remain stuck at arms-length from those they lead and serve, relying on specialized teams to interact with customers, their direct reports, and the digital natives in their organization who can help them stay abreast of new technologies. More »